Once I find a new brand and land on their Instagram profile, the first thing I do is focus on their bio. In this post, we will go through 10 Instagram bio ideas to help you write a compelling bio
When done right, I understand what they stand for, and even what offers they may have going on.
Keeping users on your Instagram profile through bio is necessary. Let’s find out what makes an impression Instagram bio and see several good examples.
What should your Instagram bio include?
Instagram offers only 150 characters for bio. However, your bio should consist of:
- Name – That is your brand/business name, which can make your current and potential customers simply catch you.
- Profile image – Having your logo as your profile image is perfect. Just make sure to be consistent across all social networks.
- Link – This can be a link to your site or a link to a blog or whatever you find it’s important.
- Description – This could be your mission statement or your latest products/services. It tells users what your business is about in just a few words.
- CTA – Using the “Shop Now” CTA can help to direct users to your services or products. Maybe include a “Contact Us” CTA to direct users to your phone or email.
Beyond the above factors, you can add some relevant hashtags to your Instagram. Now that what to include, let’s see some real examples.
7 Instagram Bio Ideas for Business
1. Funny
Social media is a place to interact and have fun with users. So, when you are struggling to brainstorm a bio, stop overthinking and think about going the funny route.
Take Skittles.
As a household brand, there are so many routes they can have taken for their bio line. They selected to keep it lighthearted and humorous, a terrific reflection of their brand voice.
Cards Against Humanity is another good example.
Their bio is hilarious and simple. It shows audiences what their product is and pokes fun at their target audience.
2. Mission-Focused
If you want a sure-fire strategy, sharing your brand’s mission and/or values is a good idea.
Let’s see Sabai Design – a sustainable furniture brand – used this idea.
When a person navigates on the brand’s profile, they will know exactly what they offer and what the brand stands for. Today, consumers need brands that champion social responsibility and are clear about their practices.
One more thing is that Sabai Design adds branded hashtags in the bio and invites followers to use the hashtags when sharing their content.
3. Hashtag Heavy
Hashtags support users to see you more simply, so when you have the space in your bio, you undoubtedly should add relevant hashtags.
Life-style model Diarra Blu included a number of hashtags in its bio, corresponding to #BlackOwned, #Aware, and #SizeInclusive — telling customers lots in only a few phrases.
So, in addition to bettering awareness, adding hashtags also helps brands tell their story in a succinct and quick method.
4. Tagline or Slogan
Including your tagline or slogan could be extremely effective in attracting your target audience.
Take Fe Noel.
You will see “Ladies’ collection designed…for the leading woman.” is their tagline.
Any user who identifies with that will be excited about learning more about the brand. And that is exactly the effect you need an Instagram bio to have.
Another example is Black Like I Never Left – a home goods brand.
In the bio, they clarify what their business is about and add relevant hashtags.
5. Emoji Heavy
Are you utilizing social media right when you do not use emojis?
Many brands run away from emojis since they think it hurts their brand’s credibility. But when used appropriately, it is an eye-catching factor that could assist you to attract users.
There are two routes you could take with emojis in your bio.
You could use some emojis to focus on multiple things, or you could limit your use to one emoji that relates to your brand.
For example, The Jungalow, a home decor brand, uses emojis to emphasize its copy. It stands out without being distracting.
Sharlene Robertson Designs takes the uniform look by utilizing the same emoji throughout its bio and utilizing the pin emoji to designate its location.
Both strategies are effective, it is just a matter of discovering what works for your brand.
6. Offer Focused
Another great method to utilize your Instagram bio is by highlighting ongoing product offers.
Say you have a big sale occurring or it is the holiday season and customers are searching for offers. Well, you should use your bio to share these offers and lead users to your site.
Luvme Hair – an Instagram hair brand – successfully utilizes the bio part to direct users to its sales, even including emojis to capture attention to their link tree.
This works great during the holiday season when promotions and offers are top of mind.
7. Call to Action
Social media is a significant discovery point for many brands and lots of users discover brands via hashtags.
A good example is Lulu and Georgia. They use the bios with their hashtags to ask users to interact.
This not only invites users to discover the brand’s hashtag, but it’s also a good way for Lulu and Georgia to gather user-generated content that they could reshare on their page. A win-win!
Short Instagram Bio Ideas
Instagram bio lines don’t need to be long
Actually, in some cases, it is best to keep it short and clean. Let’s see some good examples
1. NPR
Media organization NPR shows you everything you should know about its platform in less than 10 words. It offers the page a clear look and stays consistent across other platforms, which helps with brand recognition.
2. Malenki Shoes
This brand, which gives stylish shoes for petite ladies, will get straight to the point and shows users who its target audience is, what it gives, and where it is located.
It shows a compelling story while including info that can promote simple discoverability.
3. Mangishi Doll
This is another good example of a short, however, attractive Instagram bio. Once you read the bio, what the business is about, and what they provide.
At the end of the day, in case your bio does not do either of these, that is once you are in trouble and will reassess. Otherwise, longer is not always better.
What The Best Instagram Bio Ideas Have in Common
In this post, we have collected a wide range of Instagram bio ideas. So how do you select one for yours?
Well, as long as it meets these criteria, you’re set:
- Tells a story.
- Reflects your brand voice.
- Complements other elements on your page.
There is not a single right method to create your Instagram bio. You could try a combination of those tactics and or stick to one way and discover good success with both.
As well as, don’t worry to switch up your plan during different times of the year, based on your marketing targets.