Do you wonder how to build a community of fans around your music? Read more to find out how to build a community of fans around your music.
5. Recognize That Numbers Aren’t Everything
Don’t be taken aback if you believe your number of Instagram followers or Facebook likes is everything.
If you want to learn how to build a fanbase, you must first align your goals and make genuine connections in order for your music to be heard.
Look, we’re all obsessed with numbers.
When you meet someone in the music industry, you want to know how many followers they have so you can see how you compare.
Or you base the success of your most recent single on the number of Spotify streams you received in a week.
And numbers can be very useful at times. They demonstrate a discernible level of progress.
However, music is not based on numbers.
It is based on emotions, relationships, and life. So, by all means, go for the figures. But don’t let them define you.
The numbers game is a slippery slope that can distract you from the true reason you make music in the first place.
Concentrate on the power of one. If you can make one person feel amazing and a part of your tribe, you can do it with a million.
6. Make Fantastic Music
When we get caught up in marketing our music to more potential fans, it’s easy to lose sight of this aspect.
However, if you want your music career to take off and you want to find ways to get your music heard, it helps to write quality songs that your fanbase will enjoy.
Being aware of your audience’s likes, dislikes, and personalities is the best way to build a fanbase and create music that more potential fans will enjoy.
Writing and releasing fantastic music to build a fanbase may seem obvious, but it is often overlooked.
Don’t assume that if you follow the right marketing strategies and music industry advice, the music you release won’t matter. Know your market and build your fan base around it.
7. Perform Live Shows
Live music is unique. When it comes to building a community and making genuine connections with people, gigs are an excellent way to turn someone into a superfan.
How many times have you seen a band absolutely kill it live before deciding to support them on their journey?
It’s not enough to just play any old show. If you’re going to put in the effort of performing, you should give fans a reason to come out and then blow them away with magnetic stage presence.
Here are some suggestions for growing your fan base through live performances.
- Begin by performing local gigs to build a fanbase near you.
- Book tours and support slots with bands and singers who are similar to you.
- Encourage your audience to follow you on social media.
- Stay after the show to speak with the audience one on one. But in real life! The power of one!
- Engage your audience in the show and create moments they will remember and discuss.
- Create content from your live shows and share it on social media to entice more people to attend future live shows.
8. Partner With Other Artists
Trying to build a fanbase on your own takes time and can be overwhelming. Collaborating with other bands, singers, and artists in your niche is an excellent way to attract new fans who might be interested in joining your community.
Collaborations should be viewed as an opportunity to expand your network, make new friends, and strengthen your tribe, rather than a quick numbers grab with an influencer boost.
Many bands and musicians make the mistake of collaborating for the wrong reasons, such as getting in with other artists who have a large online following.
The following are the keys to success when collaborating on content with other bands:
- Look for similar bands and artists.
- Look for people who share your message, vibe, and identity.
- Contact artists who have a similar number of followers, or slightly more or less.
- Create and promote content that both sets of fans will enjoy on both channels.
Collaborations can take many different forms, from live performances to song features and videos. Give your fans something to look forward to as well as a reason for your crossover.
9. Conduct Contests and Giveaways
Contests and giveaways on social media can be difficult to execute correctly, but a well-timed contest can help you gain new followers and fans.
Remember that the best way to grow your fanbase is to treat your current community and fanbase like they are the most important people in the world.
You should give more than you take.
Use contests and giveaways to thank your followers. Yes, having more fans as a result of a giveaway is fantastic, but it isn’t everything.
Being in music is not the same as being in sales; it is not as simple as “I make the music, you listen to it.”
Before you ask someone to do something for you, such as stream your new single, watch your video, buy your merch, or attend a live show, you should give 100 times more. They must be motivated to do it themselves.
Giveaways are effective because they demonstrate that you care about and value your community. For social media content, it’s also quite entertaining and interactive. Your reach may temporarily increase, but you must follow it up with consistency to ride the wave.
10. Continue to be Patient
It takes time to properly grow your fanbase.
Take pride in everything you put out into the world and strive to improve your craft every day.
THIS is what generates the desired growth. This is how people notice you and decide to join your community.
It is only 1% per day.
That’s all.
So many artists and musicians try to get 300 percent better in one day, then burn out because things aren’t going their way.
Knowing that you don’t have to change the world in a single day is the most powerful mindset you can have.
Consistent actions, consistent behaviors, and small changes lead to significant progress in building a tribe of devoted followers and fans.
Remember to come. Make genuine connections with genuine people and enjoy the journey.
Bonus: If you want to know more about how to promote your music on SoundCloud, read this article!