As an artist, it’s crucial to have a strong presence on streaming platforms like Spotify. With over 100 million active users, Spotify is one of the world’s most popular music streaming services. If you’re not taking advantage of all that Spotify has to offer, you’re missing out on a lot of potential fans and revenue. In this blog post, we will discuss 10+ ways that you can promote your music on Spotify.
5+ Ways to Promote Your Music on Spotify:
1) Get Your Artist Profile Verified:
Getting your artist profile verified on Spotify is a great way to build your credibility and reach new fans. The verification process is simple and only takes a few minutes. Once you’re verified, you’ll have access to special features, such as the ability to customize your profile and share exclusive content with your fans. In addition, your verified profile will appear higher in search results, making it more likely that new listeners will discover your music. If you’re serious about promoting your music on Spotify, then getting verified is a must.
2) Use Spotify Playlists:
Spotify playlists are a great way to expose your music to new listeners. There are two types of playlists that you can use to promote your music: editorial and user-generated. Editorial playlists are created by Spotify’s team of music curators, while Spotify users create user-generated playlists. Both playlists can be extremely valuable for promoting your music, so submitting your tracks to as many relevant playlists as possible is worth submitting.
3) Run Ads on Spotify:
Spotify offers a variety of advertising options that can help you promote your music to a wide audience. You can create audio ads that will play before selected songs or display ads that will appear on the Spotify website and app. Ads can be targeted to specific demographics, interests, and even locations, making them an effective way to reach new listeners who are most likely to enjoy your music.
4) Partner with an Influencer:
Influencers can be a powerful tool for promoting your music on Spotify. If you can partner with an influencer with a large following on the platform, they can help expose your tracks to a new audience. When reaching out to potential influencers, make sure to choose ones who align with your musical style and vision. This will help ensure that their followers are also likely to be interested in your music.
5) Hold a Contest:
Contests are always a popular way to promote anything on social media, and they can be especially effective for promoting music on Spotify. A contest is a great way to engage with your existing fans while also attracting new listeners. To run a contest, simply ask people to follow your artist profile and share one of your tracks with their friends. Then randomly select a winner from all the entrants. Be sure to publicize the contest widely so that you attract as many participants as possible.
6) Use Keywords and Tags:
Another great way to promote your music on Spotify is to use keywords and tags. When you add keywords to your tracks, it makes it easier for listeners to find your music when they’re searching for new artists. You can also add tags to your tracks that describe your music’s genre, mood, or style. This can help new listeners find music they’ll enjoy and give them a better sense of what to expect from your tracks.
7) Use Canvas to Create Visual Stories:
Spotify’s Canvas feature allows you to add visual stories to your songs, giving people a more immersive listening experience. You can use Canvas to convey the mood of your music or share a specific message that you want people to take away from your song. Simply create a short video (15 seconds or less) that represents your song, and then upload it through the Spotify For Artists website. Keep in mind that not every song needs a Canvas, but this can be a great way to promote your music if you have a visual element that you want to share with your fans.
These are just some of the ways that you can promote your music on Spotify. By using these strategies, you’ll be able to reach more listeners and grow your fan base on the platform. We hope you found these tips helpful and wish you the best of luck with promoting your music!