20 Important TikTok Stats Marketers Need to Know (1/2)

20 Important TikTok Stats

TikTok stats are a method to see if the hype is real.

And because the numbers present, in some ways, it is. Since its global release in 2018, TikTok’s increase has been explosive. However, the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, and even Snapchat. Not yet, at least.

TikTok’s popularity—especially with teenagers—has inspired copycats, though. Just about every app seems to have a TikTok clone. For Facebook, it’s Lasso. Instagram has Reels. YouTube just launched Shorts. And then there’s Vine’s revival, Byte. Plus WeChat, certainly one of TikTok’s biggest mainland rivals, has entered the short-video arena, too. Not to mention Quibi.

Thinking about adding TikTok to your social media marketing technique? These TikTok stats will assist you to tell the forest from the memes.

General TikTok stats

1. TikTok is the sixth-largest social network

With 800 million monthly active customers, TikTok is making headway on Instagram, WeChat, Facebook Messenger, Facebook, and Whatsapp. However, it still has an approach to go to catch up. Nonetheless, it has already surpassed LinkedIn, Reddit, Snapchat, Twitter, and Pinterest.

Global Mobile App Rankings: Active Users

Source: Digital in 2020

2. So far, TikTok is the No. 1 downloaded app of 2020

Figures released from mobile data and analytics company AppAnnie present that TikTok tops the obtain charts this year.

Last year was a banner year for the app, bringing in an estimated 738 million downloads—sufficient to rival, although not surpass Whatsapp, which claimed the top spot with 849 million. Tech analytics platform Sensor Tower sees TikTok closing in on the two-billion downloads mark, with 1.9 billion installs to date.

TikTok’s rise has in some ways been meteoric. Regardless of solely being released globally in 2018, it ranks as one of the most downloaded apps of the last decade.

3. At an estimated $78 billion, TikTok owner Bytedance is the most valuable startup in the world

In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position because of the world’s most valuable startup.

TikTok user stats

4. TikTok is popular in more than 150 countries

Advertisers on TikTok can attain audiences around the globe in more than 75 languages. However the big one here in China, where Douyin, the Chinese version of TikTok, first obtained began. Particularly since Facebook, Instagram, Whatsapp, Twitter, Snapchat, Pinterest, and YouTube have all been blocked on the mainland.

WeChat remains the biggest gateway to China, the largest all-purpose app in the nation, and TikTok’s fiercest native rival. And with WeChat now testing short-videos on its platform, and backing TikTok competitor Kuaishou, competitors for Chinese attention will solely heighten.

5. TikTok clocks 400 million Chinese daily active users

TikTok’s Chinese counterpart, Douyin, represents the app’s largest inhabitants by far. China accounts for greater than 90% of daily active users on the app. Exterior China, there are 41 million daily active users.

Analysis from App Annie finds that Chinese users account for 80% of the whole time spent on TikTok. Indian customers account for another 10%.

6. WeChat has 2X more monthly active users in China than TikTok

In some methods, WeChat isn’t a fair comparison to TikTok. Individuals can do absolutely anything on the tremendous app, from hailing an experience to submitting government paperwork—to sharing short videos.

However, the comparison reveals what TikTok is up against on its own turf, and puts sky excessive TikTok stats into perspective. For TikTok’s 500 million Chinese monthly active users, WeChat has more than a billion. Chinese spend roughly one-third of their online time on the app and posted an average of 68 million videos a day in 2017.

7. One-third of all smartphone users in India have downloaded TikTok

India claims greater than 120 million monthly active users on TikTok, making it the biggest base outside China. The nation captured a staggering 41.3% of all downloads in February this year, finds Sensor Tower. And the app’s head of operations in India forecasts 50% growth in 2020.

Notably, TikTok stardom has emerged as a viable supply of revenue for Indians, who’re cashing in on the app’s Virtual Gifts, partnerships, and occasions. This may explain the app’s popularity with lower earners, living outside the nation’s city centers.

In response to findings Delhi-based analytics startup Kalagato shared with Quartz, 52% of Indian users earn less than 25,000 rupees per month, around the equal of 350 USD.

8. Brazil is TikTok’s third and quickest-growing market, with 8.6% of downloads

China and India may be TikTok’s largest markets, however, Brazil is the quickest rising market in terms of year-over-year downloads. Sensor Tower’s most recent findings present that in February, TikTok was downloaded 9.7 million instances in Brazil, marking a 992.6% enhance from the identical time in 2019.

Digital video viewership is thru the roof in Brazil, which is why the country has become one of the most aggressive landscapes for short video apps. Kwau, a Tencent-backed video app, has a reported 7 million daily active users in Brazil. And with a Brazilian user base of greater than 70 million, Instagram has made the country a testbed for its TikTok clone, Reels.

9. There are 30 million monthly active users in America

America represents a 5% fraction of TikTok’s global viewers. However, the stat doesn’t inform the entire story concerning the app’s success in the country.

Based on Sensor Tower, TikTok was the top non-game app downloaded in the U.S. in February 2019. AppAnnie reports 375% growth in the U.S, year-over-year.

TikTok clubs are the latest extracurricular at high schools. Creators are founding collectives and taking up residence in cribs like Hype House and Club House with the only objective of making videos. And the app’s power as a hitmaker is why artists like Justin Bieber, Camila Cabello, are promoting TikTok dances in a bid for virality.

10. Near half of all users are between 18-24 years old

TikTok has a reputation for being common with teenagers. And it is: 27% of its users are between 13-17 years old. However, internal data from March 2019 reveals that its largest age demographic (42%) is the young adult crowd.

Combined, the 13-24-year-old segments reps 69% of the app’s user base.

Here’s the total age breakdown:

  • Age 13-17: 27%
  • Age 18-24: 42%
  • Age 25-34: 16%
  • Age 35-44: 8%
  • Age 45-54: 3%
  • Age 55+: 4%

In terms of gender, TikTok skews 60% female and 40% male.

Share this post