Are you operating Facebook giveaway however struggling a bit with what sort of giveaway to run?
It’s a typical incidence. You realize you wish to get the social media increase and e mail via a Facebook giveaway, however you’re not precisely certain what sort of giveaway will give your brand the outcomes you want.
Hopefully this text will help.This’s what I’ll cover:
- I’ll breaking down the 5 most-profitable giveaway methods we’ve seen work many times
- I’ll present you actual-world examples of those methods which labored for companies like yours
- I’ll provide you with a couple of particular giveaway prizes and concepts associated with every technique.
Let’s get into it.
#1: Vacation Themed
A lot of operating a profitable contest is about tapping into what others are interested by (that’ll be a working theme on this article) and holidays are probably the most confirmed method of doing that.
Individuals need to make their vacation particular for themselves and their liked-ones. A prize which supplies that to your entrants is particular certainly, and greater than price an e-mail address.
A Vacation-Themed Giveaway Instance:
An actual-world instance of an organization doubling-down on the vacation theme:
More Concepts for Vacation-Themed Giveaways on Fb:
- A Mom’s Day giveaway providing Mother a spa day with a girlfriend, a household photograph session or a date evening together with her companion.
- A food-targeted giveaway across the holidays. Whether or not it’s Christmas, Thanksgiving, the 4th of July or Labor Day, individuals are serious about meals. Provide any kitchen equipment round these holidays and also you’re good to go.
- A Valentine’s Day giveaway which provides one thing totally different: a weekend automotive rental or limo service, hair and make-up package deal, concert or artwork gallery tickets, pin-up modeling picture shoot or boat cruise.
The probabilities for vacation-targeted giveaways are countless. Take a look at this extremely profitable contest run on Hug Your Cat Day (apparently an actual factor)…
#2: Target Market Solely
Giveaways get a number of flack from critics. They are saying “there’s no level in operating a giveaway, you’ll solely generate ineffective entrants who you’ll by no means have the ability to become shoppers!”
They’ve some extent, until you keep sensible and run a giveaway the proper method.
Create giveaways which goal the individuals you need to have as shoppers. If you happen to maintain that one maxim on the forefront of your giveaway technique the return in your funding will probably be considerably higher.
There are a pair main methods to do that: give products or provide reward playing cards. Each these prizes will entice solely individuals who you may become clients down the line. Should you provide straight money or an unrelated product (like a visit to Hawaii if your brand is in electronics) you’ll solely generate entrants who’re excited by these items (and the critics shall be proper). Keep sensible and target your market your giveaway.
A Goal Market Solely Giveaway Instance:
More to Brag About:
This service provider has run common sweepstakes (just like the one above) for the previous 12 months. They completely provide their very own merchandise, persistently put money into a visible structure, and maintain their messaging brief and to the purpose.
And it’s paid off. Under is a screenshot of the campaigns they’ve run since final November. I’ve blurred out their identify, however you may see the outcomes:
Yep, that’s a median conversion rate of 36.96% and a whole of 31,862 e-mail addresses – from product giveaways on Fb.
More Concepts for Target Market Giveaways on Fb:
- Target couples with a romantic spa or engagement/marriage ceremony photograph shoot (run this in early summer time earlier than wedding ceremony season begins).
- Target potential leads within the tech neighborhood with a foosball desk, private session with a sector professional, a month of weekly pizza, or a “startup package deal” of bean bag chairs, stand-up desks and several other flats of redbull.
- Target positive diners with a one-on-one culinary lesson together with your restaurant’s head chef, a 5-course meal or an evening in town (partnering with a limo service and theater).
- Give away your product. This one’s fairly easy. A small caveat, although: present playing cards are (although much less visually interesting) really extra fascinating on your goal market. Not solely do they provide your giveaway winner the chance to purchase any of the merchandise you supply, additionally they provide the alternative to place a big greenback quantity in your giveaway’s web page (which is likely one of the most important greatest practices of giveaways).
#3: Seasonal or Event-targeted Giveaway
Like vacation-targeted giveaways, seasonal or event promotions are all about giving your entrants precisely what they’re considering and wanting most at that point.
One of the best a part of seasonal and event giveaways is that there’s all the time one thing happening, and (with just a little creativity) these seasons or events might be tied to what you are promoting.
A Seasonal or Occasion-centered Giveaway Instance:
More Concepts for Occasion or Seasonal Giveaways on Fb:
- A brilliant-bowl giveaway providing a VIP gourmand snack bundle with all of the goodies, delivered to the winner’s door on the day.
- A spring cleansing giveaway in mid-March together with your latest cleansing merchandise, a maid service or an inside ornament session.
- A summer season giveaway run in Could, providing tenting gear, baggage set, journey insurance coverage, swimwear, and so forth.
- Again-to-faculty giveaway like the instance above, providing sports activities group sponsorship, an e-reader, or a chilly/flu car package deal with tea, a blanket, a sizzling water bottle, and bubble bathtub.
One of many major aims for manufacturers operating Fb giveaways is rising their Page Likes. And why not? A giveaway on Fb offers you a similar return as dozens of hours spent creating sensible and time-sensitive Fb posts or a whole lot of dollars on Fb promoting.
Specializing in social engagement is a good concept for a Fb giveaway, and there’s some major methods you are able to do it:
- Immediate entrants to Like your web page with arrows, prompts and CTAs inside your giveaway Web page
- Create a “Like-This” entry popup which seems over your giveaway’s Page (solely accessible via choose third-party giveaway apps, like Wishpond)
You used to have the ability to require entrants to Like your Fb Web page before they might enter your contest (known as a “Like-Gate”) however Fb banned it. Fortunately, many manufacturers are discovering that the “Like-This” entry popup really generates extra beneficial Followers (as a result of persons are more actively selecting to Like, somewhat than being pressured into it).
It seems to be like this:
- Immediate your giveaway entrants to share with their household and pals and get them to vote for the entrant’s submission (use a vote or picture contest for this). This drives severe site visitors to your Fb Web page.
- Use Wishpond’s Like-immediate popup, along with your business logo, a picture and a request to Like your Page (they’ll all the time disengage by clicking wherever away from the popup)
#5: Give One thing Priceless
That is the place it’s important to get artistic to get forward: supply one thing your entrants won’t ever have seen in advance, one thing they’ve by no means skilled and one thing which is value greater than any dollar quantity.
A Priceless Giveaway Instance:
More Concepts for Priceless Giveaways on Fb:
- First-Likelihood at a Product giveaways are a priceless provide. All people can have your 7,000th product, however there’ll solely be one first version.
- One-time Q&A with a sector knowledgeable. Join with a paid marketing consultant (or use considered one of your personal enterprise’ consultants) and provides away an hour of their time. Keep in mind to place the conventional dollar worth of that point entrance and heart in your giveaway page.
- Function the winner to your massive viewers or join them to somebody with a big viewers. Think about working with a radio station to function the highest-chosen music clip out of your giveaway, a YouTube channel with a sizeable following, or your personal web site (as long as it has a considerable variety of guests).
Hopefully this text has given you a little bit of inspiration to your subsequent Fb giveaway. Keep in mind to concentrate on pictures, a prize associated with your goal market solely, and a theme which faucets into what your viewers is considering.