If you’re active on Instagram, you’ve probably noticed that more people share stories each day, so it’s harder than ever to stand out on the platform. Luckily, there are still plenty of ways to make your Instagram stories stand out and authentically connect with your audience, even in this crowded environment. These eight tips will help you make your Instagram stories stand out so you can reach new customers without breaking a sweat.
8 Incredible Ways to Make Your Instagram Stories Stand Out
1. Showcase Your Products In Action
Showcase your products in action effectively gives potential customers a sense of what your product can do and how it can fit into their lives. You can do this by sharing photos and videos of people using your product or giving a quick demo of how it works. If you have a physical product, consider filming a short video that shows it being used in real life. For example, if you sell skincare products, you could show someone applying the product and then demonstrate how it leaves their skin looking and feeling.
2. Get Creative with Filters and Effects
Instagram offers a wide range of filters and effects that you can use to make your photos and videos more eye-catching. If you’re not sure where to start, try experimenting with different options until you find something that feels right for your brand. You can also use Instagram’s editing tools to add text, graphics, or even animations to your stories. This is a nice way to inject some personality into your content and make it more visually appealing.
3. Use Hashtags to Reach a Wider Audience
Consider using hashtags if you want to reach a larger audience with your Instagram stories. When you use relevant hashtags in your stories, people who search for those hashtags will be able to see your content. By using hashtags, you can connect with new potential customers who might be interested in what you have to offer. Just be sure to use hashtags that are relevant to your business and target audience.
4. Go Behind the Scenes
People love getting a peek behind the curtain, so consider giving them a look at what goes on behind the scenes of your business. This could include anything from showing how your products are made to sharing what it’s like to work at your company. This is a great way to give people a more personal look at your brand and what you stand for.
5. Share Customer Testimonials
Nothing is more powerful than a positive customer testimonial. If you have happy customers, ask if they’d be willing to share their stories with your Instagram followers. With the help of sharing customer testimonials, you can build social proof and show potential customers that you’re a trusted and reputable brand.
6. Host a Q&A Session
Another useful way to connect with your audience is to host a Q&A session on your Stories. This gives people a chance to ask questions about your products or services, and it allows you to show off your knowledge and expertise. You can also use this opportunity to address any concerns or misconceptions people might have about your business.
7. Offer Discounts and Promotions
Everyone loves a good deal, so consider offering discounts or promotions through your Instagram stories. This is an excellent way to drive traffic to your website or brick-and-mortar store. Just be sure to include a call-to-action (CTA) so people know how to take advantage of the offer.
8. Leverage User-Generated Content
Last but not least, don’t forget to leverage user-generated content (UGC). This content created by your fans and followers can be a great way to connect with your audience. UGC can take many different forms, including photos, videos, and written reviews. You can repost this content on your own channels or simply use it as inspiration for your own stories.
Now that you know the basics of how to make your Instagram stories stand out, it’s time to put your new skills into practice. Experiment with each of these tips and see which ones work best for you and your brand. With a little bit of creativity, you can easily create engaging, eye-catching stories that will keep your followers coming back for more. What are you waiting for? Start experimenting today!