A Step-to-step Guide to Perform An Instagram Audit (2/2)

Instagram Audit

The idea of an Instagram audit probably doesn’t seem very appealing to you, it didn’t to me, either, but you’ll be glad you did it once you see the results of your hard work.

An Instagram audit can help you reclaim a great deal of time and energy that’s otherwise wasted on social media, leading to more productivity and even better content creation. Follow these steps to make sure you conduct your Instagram audit properly and reap the full benefits! 

Here are 10 steps to perform an Instagram audit. Let’s go!

10 Steps To Perform An Instagram Audit

6. Check your bio and make sure it’s up-to-date:

Your bio is one of the first things people will see when they land on your profile, so it’s important to make sure it’s well-written and up-to-date. Include relevant keywords, hashtags, and emojis to give people a better idea of what your account is all about. If you have a website or blog, be sure to include a link in your bio so people can easily find it.

7. See how you measure up to your competitors:

It’s always a good idea to see how you stack up against your competition. Take a look at their accounts and see what they’re doing that’s working well. Are they posting more frequently? What kind of visuals are they using? What sort of content are they posting? You can get great ideas for improving your own account by taking the time to analyze your competition.

8. Check for any broken links:

If you have any links in your bio or your posts, it’s important to ensure they’re working properly. Nothing is more frustrating than clicking on a link and being taken to a 404 page. If you do have any broken links, be sure to fix them as soon as possible.

9. Engage with your followers:

Make an effort to engage with your followers on a regular basis. Like and comment on their posts, answer their questions, and run polls and contests. The more you interact with your followers, the more likely they are to stick around and continue engaging with your account.

10. Conduct a periodic audit:

Last but not least, conducting a periodic audit of your Instagram account is important. This will help you identify any areas that need improvement and make necessary changes to ensure continued success.


How often should I conduct an Instagram audit?

It’s a good idea to conduct an audit every 3-6 months to make sure your account is on track.

How do I know if my content is resonating with my target audience?

One way to measure this is by looking at your engagement rate. This is the percentage of people who engage with your content (like, comment, share, etc.) out of the total number of people who see it. If your engagement rate is low, it could indicate that your content isn’t resonating with your audience.

How can I improve my overall aesthetics?

You can do a few things to improve your account’s aesthetics, such as using consistent colors and themes and posting visually appealing images. You can also make use of Instagram’s Stories and Highlights features to add more visual interest to your profile.

What should I do if I find any broken links?

If you find any broken links on your account, be sure to fix them as soon as possible. This will help prevent any frustration on the part of your followers.


The Instagram audit is important to do in order to have a successful account. By regularly auditing your account, you can identify any areas that need improvement and make the necessary changes. This will help ensure that your account is running smoothly and that your content is resonating with your target audience. So what are you waiting for? Get started today!

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