Unique Ways to Use Instagram Guides for Marketing (2/2)

an instagram guide

Unsure where to begin with am Instagram Guide? Let these examples inspire you.

10 ways to make use of an Instagram Guide for your business

Create a gift guide

Instagram Guides are a simple method to repurpose product listings into gift Guides for Christmas, Mother’s Day, and other holidays.

Afrocenchix created a Christmas shopping guide with its catalog, and The Lip Bar has a guide centered on easy, reasonably priced gifts for newbies.

Looking for gifts for botanical lovers? Vintner’s Daughter has you covered.

Christmas gift guide - an instagram guide

Compile a list of tips

Hootsuite’s 7 Instagram Tips For 2021 guide is a helpful article published on the company blog (read it here).

Each tip includes a different brand post example for inspiration. Discover more marketing roundups on Instagram’s business account.

List of tips

Gather posts under a theme

Most businesses on Instagram provide many products and services. Re-arrange your feed with an Instagram guide that groups related posts together.

For instance, Hot For Food posts vegan snacks, meals, desserts, and so on. However, these trying solely for dessert concepts can discover them with the guide: Just Dessert Stuff.

Red Bull’s Training Day guide collects its “day in the life” series together.

gather posts under theme - an instagram guide

Create a ranked list

Showcase your bestsellers, hottest posts, or top recipes.

If you run a contest that asks members to cast votes for their favorites, publish the results in an Instagram Guide format.

Run a national sports league draft? Probably not, but this NBA 2020 draft guide is all net.

create ranked list

Share a brand story or message

Create Instagram Guide that introduces new followers to your company and its values.

French jewelry designer Louise Damas’ guide details the company history with posts about its founder, process, unique pieces, and ladies-first approach.

share brand story or message

Guides will also be used to interrupt new initiatives, highlight social responsibility efforts, or celebrate milestones.

Instagram head Adam Mosseri’s guide provides a “thank you” for the app’s birthday. Here’s a guide to how the Lakers reached the NBA finalsArizona State University’s guide celebrates its ASU 2020 grad achievements.

Provide step-by-step instructions

Run an advice collection or provide how-to’s on Instagram? Assemble posts into a simple step-by-step guide.

For instance, Headspace managed its Money Smart Monday posts into a four-step guide on “how to get on top of your finances.”

provide step-by-step instructions

Want to explore more how to make your Instagram Shop shine? Instagram has a how-to guide for that.

Complicated topics can be unpacked here, too. The American Foundation for Suicide Prevention’s guide shows people have real convos about mental health.

Shoutout others in your community

Create a guide that spotlights members of your group, shares some love, or builds your community.

While Afrocencnix has a guide for its own products, it also created a guide that highlights completely different British Black businesses.

Yo Soy AfroLatina has a guide for its favorite small businesses.

The Secret Mountain makes use of a place-based guide to advertise the indie booksellers that stock its titles.

shoutout community members

Collaborate with a creator

Guides open up a brand new method for brands to collaborate with influencers, creators, and celebs.

Everlane collaborated with actor Tommy Dorfman, actress Olivia Sui, and model and actress Lenya Bloom to curate gift guides with its merchandise.

Businesses may create Guides that feature all their brand ambassadors, collaborate with influencers to make Guides on their accounts, and more.

collaborate with a creator - an instagram guide

Share a travel guide

It’s not surprising that the travel industry jumped on Instagram Guides.

Tourism Australia’s Instagram account provides Guides to Gippsland, the Blue Mountains, and Kangaroo Island, among others.

Tourisme Quebec’s guide highlights Montreal’s Chinatown in French and English. Manufacturers may wish to assume exterior the field right here, too. Share a campus tour or a map of all firm areas.

share a travel guide - an instagram guide

Promote causes and supply sources

For companies that champion causes and interact in social activism, Instagram Guides present a spot to summarize efforts and share sources.

Instagram’s Act for Racial Justice information curates essential explainers which have been shared by the group.

Teen Vogue’s guide unpacks intercourse, courting, and relationships.

promote causes such as racial justice an instagram guide

The nicest factor about Guides? They don’t essentially require you to make model-new content material. The simplest approach to get began is to check out what you’ve already posted on Instagram and begin grouping your content into classes you assume your followers will discover helpful.

So what’s stopping you? Time to strive to make your first Instagram Information!

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