Keep reading for more tips on how to authentically get Instagram followers this year.
Tip 5: Collaborate with Like-minded Brands and Creators
The power of a collaboration or a co-marketing campaign for your business is big. It’s quickly turning into one of the most popular methods to get Instagram followers.
Teaming up with like-minded businesses and brands will show your profile to more new and engaged audiences.
And even better: co-marketing campaigns don’t need to be complicated or expensive!
What’s more essential is who you partner with. You need to make sure that you have a mutually helpful partnership that will benefit both of your audiences.
We spoke with Jess Ruhfus, founder of Collabosaurus, a marketing tool that connects brands for strong partnership, for her insight on the trend.
Jess said that Brand-by-brand collaborations can be extremely powerful.
“In our experience, a brand-by-brand partnership can gain your organic reach without any money. And they’re up to 25x cheaper than digital advertising!”
Tip 6: Promote Your Instagram Account on Your Website or Newsletter
Promoting your account on your website is another great method to get new Instagram followers. It’s really easy to do.
From plugins to code embeds, there are tons of options in terms of responsively embed your Instagram feed on your website so it looks great on any device.
Many website builders even offer templates that include customizable options for embedding your feed.
Similarly, when you have an engaged newsletter audience, you’ll be able to encourage them to follow you on Instagram too for an additional way to connect.
Tip 7: Actively Engage with Your Community
One of the most effective methods to get new Instagram followers authentically? Engage with your community!
According to Sarah Nicole Landry, interacting and engaging with different accounts is extremely essential:
“In an 8-hour workday, I spend 4 hours every single day engaging with my community. This includes commenting, replying to DMs, commenting on other people’s posts, replying on my own, and going and actively engaging on other pages similar to mine.”
Sarah’s commitment to engaging with her community, coupled with creating authentic content, has allowed her to grow from 70K to over 1.7M followers in under two years.
“As you have interaction, the relationship with your community will develop stronger. Then you will have people who trust you and believe in what you’re saying. Now, you can see a higher ROI”, Sarah explains.
If you don’t have four hours to spend engaging on Instagram, make sure to check and answer your Instagram comments and DMs every day or every few days.
The essential thing is that you simply incorporate this tip in a way that’s sustainable for you and your business.
Tip 8: Learn From Your Analytics
If you want to get new Instagram followers, having a look at your analytics is a good place to start.
With analytics, you’ll be able to understand what kind of content your community engages with most, where they live, and when they’re most active.
This level of insight is essential for making your content strategy that will grow your followers — without it, you’re essentially working in the dark.
You’ll discover all the must-have analytics from Instagram in a digestible format, in addition to a number of extra data points — including your best time to post (available on all paid plans).
It’s no doubt that getting more new Instagram followers is the first priority for most brands and creators.
However, quality is more essential than quantity.
A smaller, more engaged group of audiences that loves your products and content is better than a large community that barely interacts with your posts.
As you grow, keep in mind to grow the relationships with your current followers. It will help to strengthen brand trust and loyalty. And welcome your new Instagram followers with an open heart!