Author: Jane

More American adults use Facebook than any other social media platform. However, the larger Facebook gets—nearly 2.3 billion active users monthly, as of 2019—the more brands struggle to earn attention.

As engagement drops and the number of posts rise, marketers need related, interactive content that rises above the noise. Like, for instance, a Facebook contest.

Running a contest is an inexpensive—and sometimes even simple—method to achieve measurable outcomes for your Facebook marketing goals. We have gathered some nice Fb contest examples to encourage you.

That said, there are also lots of methods—from obnoxious to outright illegal—that Facebook contests shouldn’t be run.

Here we layout plan and execute a Facebook contest that will thrill your audience and your analytics both. Continue reading →

Before knowing how to run a Facebook contest, you need to know about Facebook contest rules. Facebook’s contest rules change frequently, so it pays to stay up-to-date.

For example, Facebook used to require that contests be run on third-party apps, however, now you could run contests directly on the platform. Utilizing, say, a regular post from your business Page.

As well, Fb no longer permits certain prevalent kinds of contests. (By “popular” we mean “overused and spammy”—more details on these in a moment.)

Fb’s most recent updated contest rules break down into three major parts. Continue reading →

The changes Facebook made to its News Feed algorithm earlier this year imply that social media marketers should up their advert game on the platform. The same holds really true for social media groups with small budgets who have likely seen organic reach figures declining.

One of the most necessary metrics social marketers track on Fb are conversion rates. Sometimes, conversion refers to the degree at which a user converts from being a browser to a purchaser.

For many marketers, Facebook Ad conversions are a top priority. A great conversion fee is one of the greatest measures of success and is vital to delivering a strong ROI.

Facebook Ad Conversions aren’t only about driving purchases. They’re additionally about driving actions. Maybe the purpose of a marketing campaign is to increase newsletter subscriptions or for shoppers to add goods to a wish list. All of those actions could be considered conversion events.

Fb ranks as the number one social media website for driving conversions, which makes creating efficient Fb adverts all of the more vital.

Follow these 11 tips to convert your next Fb campaign into a success. Continue reading →