6 Ways to Calculate the Engagement Rate (2/2)

6 Ways to Calculate the Engagement Rate

Continue to discover 6 ways to calculate the engagement rate…

6 engagement rate calculation strategies

4. Daily engagement rate (Daily ER)

Whereas engagement rate by attaining measures engagement against maximum exposure, it’s nonetheless good to have a way of how typically your followers are engaging with your account on a daily basis.

  • Daily ER = Total engagements in a day / Total followers *100
  • Average Daily ER = Total engagements for X days / (X days *followers) *100

Professionals: This method is an efficient strategy to gauge how typically your followers interact with your account on a daily basis, rather than how they interact with a specific post. Consequently, it takes engagements on new and previous posts into the equation.

This method may also be tailored for specific use instances. For example, in case your model solely wants to measure daily comments, you may alter “total engagements” accordingly.

Cons: There’s a good quantity of room for error with this technique. For example, the formula doesn’t account for the fact that the identical follower might engage 10 times in a day, versus 10 followers engaging once.

Daily engagements may vary for various reasons, including how many posts you share. For that reason, it could be worthwhile to plot everyday engagement versus the variety of posts.

5. Engagement rate by views (ER views)

If video is a major vertical in your model, you’ll likely want to understand how many individuals select to engage with your videos after watching them.

  • ER view = Total engagements on video post / Total video views *100
  • Average ER view = Total ER view / Total posts

Professionals: If one of your video’s aims is to generate engagement, this could be a good solution to observe it.

Cons: View tallies usually include repeat views from a single person (non-unique views). Whereas that viewer might watch the video multiple times, they could not essentially engage multiple times.

6. Factored Engagement Rate

In uncommon cases, some marketers use a “factored engagement rate.” Because the title suggests, factored engagement rates add kind of weight to certain factors within the equation.

For instance, a marketer might want to place a better value on comments versus likes, weighting each comment as two versus one. The following equation would look something like this:

  • Comment-weighted ER = (Total comments x 2) + all other engagements / Reach per post *100

Clearly, this method inflates the ensuing engagement rate and may be misleading, particularly since using factored engagement rates isn’t widespread.

How one can calculate cost per engagement

One other helpful equation to add to your social media toolbox is a cost per engagement (CPE). For those who’ve chosen to sponsor content and engagement is a key goal, you’ll need to understand how much that investment is paying off.

  • CPE = Total amount spent / Total engagements

Most social media advert platforms will make this calculation for you, together with other object-oriented calculations, such as cost-per-click. Ensure to check which interactions rely on engagements, so you may be sure you’re comparing apples to apples.

Free engagement rate calculator

Now that you’ve reviewed all of the formulas, are you able to calculate your engagement rate? Try utilizing our free engagement rate calculator.

engagement rate calculator screenshot

All it’s essential to use this calculator is Google Sheet. Click on the “File” tab and choose “Make a copy” to start out filling within the fields.

To calculate the engagement rate of a single post, input “1” in “No. of Posts”. To calculate the engagement rate of several posts, input the whole variety of posts in “No. of Posts.”

The way to track your engagement rate automatically

For those who’re tired of calculating your engagement rate manually, or you’re simply not a math person (hello!), you may need to think about using a social media management tool. Most social media management tools present some kind of analytics tracking, however obviously, we’re biased towards our own product, which lets you analyze your social media engagement throughout platforms from a high level and get as detailed as you need with customized reports.

Right here’s an instance of what your engagement data looks like:

Engagement report for all social networks in Hootsuite

And right here’s an instance of what an Instagram-specific engagement report looks like.

Instagram engagement rate report

In both reports, it’s super easy to see how many engagements you got over a period of time, what’s being counted as an engagement for each network, and compare your engagement rates to previous time durations. You’ll additionally get to see stand-out posts that performed nicely in a given time period and use that data to create more engaging posts in the future.

Professional tip: You may schedule these reports to be created automatically and remind yourself to check in as typically as you want.

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