You spend lots of time making content to share on Facebook. However, with the decline of organic reach, are you seeing enough return on that investment?

That is where the Facebook boost post function comes into play.

Available to anybody with a business page, boosting a post on Fb means paying to get your content seen by more people.

In this guide, we will show you how to use the function, and how to get the most out of the Facebook boost post button. We will also recommend a tool that will save you even more time boosting posts—with even better outcomes. Continue reading →

Facebook Lookalike Audiences can help you find your new best customers. It’s a powerful tool for better Facebook ad targeting—drawing learnings about your most successful customers to find new people who are likely to be good customers, too.

Think of it as a sophisticated audience matchmaker for marketers. You tell Facebook what you like in a customer, and Facebook delivers a new audience segment filled with prospects that meet your criteria.

Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads, plus tips that will help you find the best match. Continue reading →

The best Facebook page apps could support your brand to stand out in an increasingly crowded arena. There are over 80 million small- and medium-sized business pages on this platform, a figure that’s increased 23 % year-over-year.

As the adage goes, there is an app for just about everything these days, and that is true in terms of Facebook pages apps, too. There are apps that could help Fb page managers do everything from work more effectively, to create more engaging content and sell more products and services.

We have assembled the best of them here. Continue reading →

Facebook’s potential advertising reach globally is over 1.8 billion people as of April 2019. That represents 32% of everybody over the age of 13. Statistics also illustrate that people continue to interact with Facebook adverts. The average Facebook user clicks on 11 adverts in 30 days. However, there are lots of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. With more than a quarter of all Fb Pages utilizing paid adverts, you have got to understand how to stand out from the crowd.

Here, we concentrate on highlighting among the best Facebook ad examples so you could model the success of these winning campaigns. Continue reading →

Facebook Blueprint is an e-learning platform that gives free, self-paced courses on Fb and Instagram advertising.

Since its release in 2015, over two million people have enrolled in at least one of the 75 online courses available. In the US, over 160,000 small companies have trained with Facebook Blueprint. And by 2020, the Fb advertising certification platform is predicted to train 250,000 more.

When you are looking to improve your Facebook advertising skills, Fb Blueprint might be a great choice—relying on where you’re in your marketing journey.

We will go over the Blueprint basics you need to know before you decide to enroll.

Continue reading →

Target Customers With Facebook Adverts are so effective that they have earned the platform billions in advertising revenue.

Over two billion people use Fb, Instagram, Messenger, or WhatsApp daily. That permits Fb to collect a trove of information about its users, which advertisers could use to connect with their target audience.

For a look below the hood, see how Facebook uses your data to help marketers reach you.

However, Facebook data is only a part of the equation. Fb defines audiences in 3 ways:

  • Core Audiences depend on Fb data to target adverts
  • Custom Audiences use data from your customer management system, site, or mobile apps to target people you already know.
  • Lookalike Audiences assist advertisers to discover new audiences by combining Fb data with your Custom Audience data.

Before you launch your next Facebook ad campaign, learn which targeting options you could select from to target customers with Facebook Adverts. Continue reading →

Some final steps about Facebook marketing guide for business…

Step 7. Consider making a Facebook Group

When you have begun to build up your following, you might wish to consider including a Facebook Group to your marketing plan. With more than one billion people utilizing Fb Groups every month, it’s an audience too massive to ignore. Think of Groups as the online equivalent of the office water cooler or your favorite coffee shop. They’re a place for people to get together and share info and ideas with like-minded users in an online community environment. Continue reading →

Continue with some steps of Facebook marketing guide for business…

Step 5: Begin posting

Now you are ready to begin posting of Facebook marketing guide. First, let’s have a look at the different kinds of content you could publish on Facebook.

Facebook text post

That is the most basic kind of Fb post. A text-only post could not direct people to your site or drive conversions, however, it could be used to spark engagement on your Page. Asking a query could be a good way to get people involved, as author and speaker Brian Tracy did in this text post: Continue reading →