By now, everybody knows how essential it’s to promote your music online.
The new normal is spending a considerable chunk of time writing emails, posting on social media or sharing links to your new launch.
However, there is a whole world of promotion out there that’s simple to forget if you are too focused on your online channels: the real world.
Offline music promotion is still one of the most vital parts of music promotion.
Here are 6 reasons why offline music promotion always matters. Continue reading →