Trying to drive traffic from TikTok?
With over 800M monthly customers and counting, TikTok may be the brand new “route to buy” alternative you’ve been in search of.
Uncover every part it’s essential to find out about model marketing on TikTok, in addition to our prime 5 tricks to drive traffic and gross sales for your small business.
Why Business Ought to Drive Traffic from TikTok?
TikTok could also be best-known for teen dance routines and lip-sync movies.
However instances are altering on the platform, and the person demographic has undergone a main shift within the final 6 months.
Millennials now make up a larger share of TikTok’s base than ever earlier. With over 24% of the platform aged between 25-34, TikTok is abruptly a way more enticing platform for manufacturers and companies seeking to attain clients with a stronger buying energy.
And whereas TikTok was as soon as dominated by Gen-Zers, the 18-24-year-old person bracket fell by over 5%.
It’s additionally simple that TikTok is experiencing an exceptional interval of progress proper now.
With over 87M worldwide downloads in June 2020, TikTok has been probably the most downloaded non-gaming app for two consecutive months — with a year-on-year enhance of just about 53%.
TikTok’s quickly rising person base has additionally fuelled a diversification of content material on the platform. That creates alternatives for manufacturers to get artistic with the related content material on the app.
As soon as dominated by viral dance traits, TikTok movies now span nearly each vertical conceivable. Magnificence tutorials, dwelling hacks, styling ideas, and health movies are commonplace, alongside a brand new wave of educational content overlaying present occasions and social points.
Plus, it’s nonetheless comparatively simple to go viral as a model on TikTok. TikTok’s unique algorithm implies that even accounts with zero followers can get tens of millions of views on a brand new video.
So with all this in thought, TikTok presents an enormous alternative for manufacturers seeking to enhance their consciousness, create revolutionary and interesting content material, and faucet right into quickly rising viewers.
5 Methods to Drive Traffic and Gross sales from TikTok
It’s time to start strategically excited about utilizing TikTok to market your model, particularly in case your objective is to drive extra visitors to your website and make gross sales.
The excellent news is that there are many methods to capitalize on TikTok’s thriving and highly-engaged group of customers.
In reality, many fast-thinking brands on TikTok are already reaping the rewards, usually with little or no funding.
Able to get began? Listed below are 5 ideas for driving visitors and gross sales from TikTok:
Find out how to Drive Traffic from TikTok #1: Add a Hyperlink in Bio
The hyperlink in your TikTok bio is likely one of the few locations the place you possibly can add a clickable hyperlink on the app, making it a brilliant invaluable useful resource for manufacturers seeking to drive visitors and gross sales.
Nonetheless, solely sure TikTok accounts can capitalize on the TikTok hyperlink in bio by default proper now.
When you’re one of many fortunate ones, you’ll see a “Web site” subject after clicking “Edit Profile” on your TikTok profile web page.
Thankfully, there’s an option to fast-track the system. All it’s essential to do is be a part of the TikTok Testers program. Right here’s the best way to do it:
- Go to your TikTok Profile.
- Faucet the three dots within the prime proper nook.
- Scroll down and choose “Be part of TikTok Testers.”
- Faucet “TestFlight” and obtain it within the App Retailer.
- Faucet “Begin Testing” and obtain the brand new model of TikTok.
- Open up your TikTok profile once more.
- Faucet “Edit Profile.”
- Add your hyperlink within the “Web site” subject.
NOTE: Some accounts nonetheless might not see the Web site subject after becoming a member of the TikTok Testers program. This may very well be because of not having sufficient followers or the nation you might be in.
When you’ve bought your arms on a coveted TikTok hyperlink in bio, you can begin utilizing it to drive visitors to your model or enterprise!
Find out how to Drive Site visitors from TikTok #2: Join Your Social Profiles
The quickest and best option to begin driving visitors out of your TikTok account is by connecting your social media accounts on the app.
You possibly can presently add direct hyperlinks to your Instagram and YouTube accounts.
To do that, choose “Edit Profile” out of your TikTok profile web page, after which join your accounts:
As soon as linked, customers will have the ability to faucet the Instagram icon in your profile web page to see a pop-up menu that hyperlinks to your social channels:
Including your social media hyperlinks to TikTok is a fast cross-promotion win. Particularly if you happen to frequently utilize Instagram or YouTube to advertise your services or products.
Find out how to Drive Site visitors from TikTok #3: Alter Your Content material Technique
Some of the efficient methods to make use of TikTok for business is by getting artistic together with your video content material technique.
When you can pair your services or products with an entertaining idea. You may be set for severe success on TikTok.
For instance, Fenty Beauty makes use of TikTok to share tutorials and ideas that characteristic their merchandise — offering invaluable inspiration that additionally encourages gross sales.
Whereas HighSnobiety leans into the recognition of AMSR on TikTok to showcase their newest style traces.
The model’s hottest video so far is titled Streetwear ASMR, which captures sneakers stepping on numerous meals, most with a satisfying crunch.
Integrating your merchandise into your content material technique is the simplest option to drive product consciousness on the video-first platform.
TIP: TikTok captions are much less invaluable than on different platforms like Instagram and Fb, as they’ll encroach on the visibility of your video.
You may wish to save this house for a brief call to action. That educates your viewers on the best way to store.
Find out how to Drive Traffic from TikTok #4: Put money into TikTok Adverts
TikTok Ads are presently the one manner to add a clickable button to your movies, making them further invaluable for companies seeking to drive visitors and gross sales from the app.
You possibly can encourage customers to buy now, obtain your app, or go to your website proper out of your TikTok video.
Plus, TikTok Adverts give your movies an assured attain. That could be considerably hit or miss with regards to your natural video content material.
Levi is only one model that has already seen success driving visitors with TikTok Adverts.
TIP: Use UTM tags to achieve a deeper understanding of what content material converts into gross sales in your TikTok advertisements!
Find out how to Drive Site visitors from TikTok #5: Companion with Influencers and Content material Creators
Partnering with influencers and content material creators on TikTok is an effective way to drive product gross sales on the platform.
However, as with all partnerships, it’s essential to grasp your targets and discover the appropriate ambassador. That will help you obtain them.
Think about how their viewers align together with your audience. And the way real their endorsement of your model could be.
That manner, once they create content material about your model on TikTok. Chances are high will probably be a genuine (and due to this fact simpler) suggestion.
When you’re undecided about the place to start with influencer advertising on the app, excellent news: TikTok’s Creator Marketplace is an official platform for model and creator collaborations.
Supply: TikTok Marketplace
The platform permits manufacturers to search out content material creator companions based mostly on efficiency knowledge. That is in addition to facilitating introductions and serving to handle campaigns.
Find out how to Drive Site visitors from TikTok #6: Go Reside on TikTok!
You probably have over 1K followers on TikTok. You may be tapping into the potential of TikTok LIVE for your small business.
Going reside on TikTok is an effective way to attach with your viewers directly and genuinely. It is large for constructing model affinity and belief on any platform.
Internet hosting a TikTok LIVE may also assist enhance your discoverability on TikTok. Because “Prime LIVEs” seem proper on the prime of a person’s Inbox feed.
To go reside, choose the plus icon and swipe throughout to the LIVE tab. From right here, you possibly can choose a canopy picture and enter a title to your broadcast.
Whereas there’s presently no manner to add a clickable hyperlink to a TikTok LIVE. It’s nonetheless an invaluable software for driving model consciousness and gross sales. Particularly when paired with an efficient content material technique.
Speaking via your newest merchandise and the best way to use them. That is in addition to sharing your model values, can humanize your model and encourage gross sales.
In the abstract, TikTok is filled with superior options to assist enhance consciousness. Moreover, it drives visitors and encourages gross sales for your small business.
With the appropriate technique, you’ll be seeing clicks and conversions very quickly!