Let’s face it. Facebook is just one part of your marketing strategy and you have tons of other problems to deal with in life. However, you have only 24 hours in the day. That means it’s time to look at automating some of your Facebook marketing efforts. One of the first and easiest things you can do right now is to start using a Facebook auto poster to automatically publish your posts. You’ll save your time on the platform and have more time doing other tasks.
What is a Facebook auto poster?
In short, a Facebook auto poster is a tool that helps to publish your Facebook posts at a scheduled time.
There are many Facebook auto posters out there. You can choose one that satisfies your needs.
However, regardless of which tool you opt for, ensure that it covers 3 important features:
- 2 Options: publish now or schedule for publishing in the future.
- Automatically publish scheduled posts on multiple Facebook pages, groups, and profiles you’ve created at the same time or staggered intervals.
- Allow publishing all types of content: Text, links, images, videos.
Besides these features, you will access a clean and intuitive interface, detailed reporting and dashboards, or the ability to manage multiple Facebook accounts from only one place.
Why should you use Facebook auto poster software?
Here are 3 advantages of using a facebook auto poster. Don’t be surprised by how helpful it is!
1. Simplify your workflow and save time
If you ever looking for tips to manage your time, you may know this quote: “Work smarter, not harder.”
It may be a bit cliché, but think about this situation: You’re doing Facebook marketing, and have to publish tons of posts on this platform. Are you persistent enough to continue copying and pasting the same post into different groups?
The answer is a loud No.
By scheduling your posts ahead of time, you’ll save yourself an amount of time to do other things. Your work process becomes much easier because a Facebook auto poster takes on the tedious tasks for you.
2. Reach multiple time zones and choose the perfect time to post
The perfect time to post on Facebook is between 9 a.m. and 2 p.m. EST on Tuesday, Wednesday, or Thursday.
Keep in mind that this can be different depending on geographic locations (9 a.m in the United States is 11 p.m in Australia, don’t you know?).
That means you need an auto poster to make sure your posts will be published at the right time with the highest engagement rates. Now, you don’t need to log in to your account at 3 a.m; you can totally set it up once and let it run, only tweaking once in a while as necessary.
3. Maintain consistent scheduling across all platforms
Consistency is the key to building and growing your followers on Facebook.
Because if you consistently show up in your audience’s feed, you are more likely to engage them with your brand. By doing that, you can increase your organic reach, and your posts may get shown to potential new followers.
No matter it’s a slow news week or the most important holiday season of the year, posting consistently benefits your business.
Now that you know the what and why of a Facebook auto poster, it’s time to understand the right tool to help you do it.
Facebook’s native auto poster
Facebook helps you schedule posts, edit, reschedule, or delete a scheduled post. It’s simple and free.
However, just Business Pages have this feature. You can’t schedule posts to your personal account. And the tools you use to measure the performance of your posts are limited.
5 best practices for automating Facebook posts
Alright, now you have a tool to automate your Facebook posts. The question is: how can you take advantage of it to get the best results from every scheduled post?
Here’re some suggestions for you:
1. Tweak your post for each location
Imagine you have two different Facebook accounts. People who like/follow each of your accounts may have different interests than those of others.
What do you think if you constantly post the same content to all of these accounts?
Here’s the solution: You don’t need to rewrite everything but be sure that you customize your message for a different account before scheduling it. You should make a small tweak in headlines, images, introduction, or call to action. It’s even better if you can create new content optimized for different Facebook pages/groups/accounts.
Keep in mind that sharing the same thing over and over is boring. And when your followers feel bored, they’ll try to find new things that make them excited again. It’s simply part of nature that our brains love new stuff.
2. Determine the best scheduled times to publish your posts
It’s one thing to know how to automate posts, another thing to explore is the way to do it correctly.
As we said before, the perfect time to post on Facebook is between 9 a.m. and 2 p.m. EST on Tuesday, Wednesday, or Thursday.
By automatically posting at the right times, you can get the higher engagement, shares, and traffic you deserve.
3. Don’t get spammy
You might be excited to automate your post right now, but wait, hold on for a second.
Over-sharing can make you like a robot and potentially risk the quality of your content. Keep in mind that your followers hate spam posts as much as you hate email spam. Keep a pace that guarantees you can always be posting high-quality content.
4. Share, learn and iterate
As you automate your Facebook posts, you’ll get analytics into how each scheduled post performs.
Start measuring your Facebook analytics to get a deep insight of your Facebook efforts, including clicks, comments, reach, shares, video views, video reach, or follower growth over time.
5. Don’t schedule too far in advance
The future is unpredictable because everything around us is moving on and changing faster and faster.
Think about this when you start scheduling your Facebook post. If you schedule too far ahead, it’s easy to lose track of what you’ve planned. Or with unexpected events like COVID-19, your content may be outdated and misplaced.