Facebook Automated Rules Stay True: Automate Ad Maintenance (P2)

You may entry Facebook Automated Rules that you just’ve created earlier than an exercise on these guidelines clicking “Automated Rules” inside the Business Manager menu.

You’ll now see a listing of your guidelines and the next data:

Applied To
Action and Condition
Rule Results
When Rule Runs
Created By
Actions

Inside Actions, you possibly can view, edit or delete a rule.

You may as well create a rule from scratch right here, without having to pick out a selected marketing campaign, advert set, or advert.

So now while you create a rule, you may solely apply it to ALL energetic campaigns, advert units or advertisements.

If you happen to toggle to the Exercise tab inside Facebook Automated Rules, you may as well view the next:

Rule Results
Details
Rule Name
Changed
Last Checked

Table of Contents

How To Utilize Facebook Automated Rules

I solely lately gained entry to this characteristic, so I’m nonetheless figuring it out. However, for now, I’m utilizing it for the first objective of elevating each day price range, decreasing price range, and stopping an advert set if it isn’t performing as much as par.

The situation I’m utilizing as the main focus is CPC (hyperlink), however just for campaigns the place the target is visitors (selling weblog posts). The reason being easy. I count on a lot larger CPCs for adverts the place I’m selling a product or choose-in. And a CPC doesn’t decide success or failure of these campaigns.

However, it does when the aim is to drive site visitors. So I’m having Fb enhance my finances by 50% if the CPC is below $.10, decrease it by 50% if it’s over $.20 and cease it if it’s over $.25.

We’ll see how this goes, however, this might enable me to leverage robust efficiency by growing finances sooner whereas reducing again waste when one thing simply isn’t working.

I will even create related guidelines for conversions, however, the situations shall be relative to what I’m selling. I shouldn’t anticipate the identical Value Per Conversion for promoting a membership, for instance, as I might a free registration.

Weaknesses of Facebook Automated Rules

And that takes me to the problems I’ve with Facebook Automated Rules. They apply regionally or globally with little in between.

I created a rule for present campaigns that drive site visitors. Nevertheless, once I create a brand new marketing campaign, I can’t apply that prior rule to this new marketing campaign. I’ll create a brand new (duplicate) rule.

The “solution” could be that I might apply the rule globally so that it’s going to apply to all new energetic campaigns as nicely. However as talked about earlier, I don’t need that.

What could be nice is that if I might apply a rule in opposition to all campaigns with the identical goal, not less than within the case of driving visitors. I’d apply the identical rules for all of these advertisements.

However, as I used to be simply saying, the conversion goal couldn’t be dealt with globally since not all conversions are equal — and never all expectations for value per conversion would thereby be identical.

So along with wanting a “Campaign Objective” situation, it will be good so as to add situations like “Campaign name includes” or “Ad set name includes.” That means I might make certain to incorporate a sure phrase or phrase within the identify, figuring out it might set off a sure rule.

These are the quick points I’m seeing, however, I would like extra time with the function.