How does Facebook Boost Post Button work? (1/2)

Facebook boost post button

Boosting a Facebook post is an effective way to combat declining organic reach and get your content material in front of the right people. Discover ways to use the Facebook Boost Post button for better ROI.

What’s a Facebook boosted put up?

A Facebook boosted put up is rather like a daily Facebook put up. Besides, you spend somewhat cash to put it on the market to individuals who wouldn’t see your natural put up. It’s the best type of Facebook advert, and you may create one in just some clicks.

Advantages of boosting a Facebook post

Right here’s some sobering information for Facebook marketers: organic reach is down to 5.2%. You merely can’t depend on the Facebook algorithm to get your organic content material in front of all of the customers you want to attain. Even individuals who like your Page may see only a fraction of what you post.

Facebook Boost Post button is the quickest and best technique to get your Facebook posts in front of extra eyeballs. Listed here are a few of the key advantages of boosting a Facebook post:

  • You possibly can attain extra of the right people. Boosting a Facebook post expands your viewers beyond people who already like your Page. With the built-in focusing on choices, you could be sure you’re reaching the people who are most likely to be fascinated about what you provide.
  • You may create a basic Facebook advert in just a few minutes. Simply select a current post and choose a couple of options (your aim, call to action, viewers settings, and more). It all occurs on one screen, and you may be up and running in five minutes or less. You possibly can even create your advert from your mobile system.
  • You get access to analytics. Whenever you boost a post, you get access to analytics that present you ways properly the post performed. This helps you learn what works finest for your Facebook marketing goals, so you may refine your Facebook technique over time.
  • You possibly can extend your Facebook reach to Instagram. Whenever you boost a Facebook post, you may select to have the content appear as a boosted post on Instagram as properly. That is a simple technique to reach even more potential new followers and clients.

Facebook adverts vs. boosted post

As we’ve already said, a boosted post actually is a simple form of Facebook promoting. However, it does differ from common Facebook adverts in a few key methods.

Right here’s a rundown of how boosted posts and traditional Facebook adverts are different.

Chart explaining the difference between Boosted Posts and Facebook Ads. Supported boosted posts objectives: messages, engagement, video views, website visitors, leads, calls. Supported Facebook Ads objectives: brand awareness, reach, app installs, traffic, lead gen, messages, engagement, video views, conversions, store visits, catalog sales. Supported boosted post placements: Facebook news feed, Instagram, Messenger. Supported Facebook ad placements: Facebook mobile and desktop news feed, news feed side column, Instagram, Messenger, Instagram Stories, instant articles, audience network. Supported boost ad formats: based on the boosted Facebook post with standard CTA buttons. Supported Facebook ad formats: additional formats including carousels and custom CTA buttons. Targeting boosted posts: interests, age, gender, location, demographics, behaviors. Targeting ads: advanced audience targeting, lookalike audiences.

As you may see, common Facebook adverts provide many extra choices. That stated, if boosting a Facebook put up helps your required advert targets, it’s a quick and simple technique to promote your corporation on Facebook and Instagram. Typically, there’s no have to make issues extra difficult simply because you may.

Facebook boost post features

A Facebook boosted post has the same features as a regular Facebook post, with a couple of extras.

Similar to any Facebook post, your boosted content material can embrace text, a picture or video, and a link.

Further options of Facebook boosted posts embrace a call-to-action button and the flexibility to track advert metrics for the post.

Facebook boosted post cost

You possibly can boost a Facebook post for as little as $1USD per day. The more you spend, the more individuals your advert will reach.

As we explain within the detailed steps below, you may set your boosted post-budget utilizing a slider that reveals you ways many people you’ll reach for your chosen spend.

This lets you make informed decisions about how a lot of money to use for your boosted post.

The right way to boost a post on Facebook

The helpful factor about the Facebook boost post function is that you should use it to create an easy Facebook advert with just some clicks.

Right here’s how:

1. Go to your Facebook Page. (Don’t have one? Try our detailed instructions on how to set up a Facebook Business Page.) You should utilize either the web interface or the Facebook app on your mobile system.

2. Scroll to the post you want to promote and click the blue Facebook Boost Post button under the post.

blue boost post button

3. Choose the aim for your boosted post. When you’re just getting began and you’re not sure which aim to pick out, you may let Facebook select the most effective aim based on your settings.

select goal for boosted post automatic

4. Select what the call-to-action button in your Facebook advert will say. The choices will vary based on the aim you chose in the earlier step.

call to action button on Facebook ad

5. Select the viewers for your boosted post. You possibly can select viewers of people that already like your Page, individuals who like your Page plus their pals, or new customized viewers utilizing Facebook’s focusing on choices.

edit audience based on gender age and location

The broad focus on categories includes gender, location, and age. You may also use the detailed focusing on choices to narrow down your viewers quite a bit.

detailed targeting with demographics interests and behaviours

You possibly can’t get fairly as particular here as you may when creating an advert in Facebook Ads Manager, however, you still have loads of choices to work with.

As you adjust your viewers, Facebook will present you with your estimated outcomes.

estimated daily results based on audience

Share this post