Types of Facebook Marketing Posts in 2020

Last Updated on October 2nd, 2020 at 11:47 am

Facebook Marketing in 2020: How to Use Facebook for Business (2/3)

Continue to discover how to use Facebook marketing for business in 2020…

Types of Facebook marketing posts in 2020

Now that you simply’ve created your Facebook Page, you should think about what sort of content to post.

Right here’s a breakdown of the different post types you should utilize to engage with your followers. For inspiration, we’ve included some highly effective Facebook marketing examples from successful brands.

Facebook text post (a.k.a. status post)

That is the most basic kind of Facebook post. It’s actually nothing but next: No images, no videos—not even a link.

A text-only post can’t direct individuals to your website or drive conversions, however, it may be used to spark engagement on your Page. Asking a query might be a good way to get individuals involved like Kylie Jenner did on this post:

This simple query brought in more than 2,000 comments.

Even better, it brought in loads of customer feedback that Kylie can now use to craft YouTube content material that she knows will resonate with followers. Asking your followers what they need might be an effective way to determine what to post.

Facebook photo post

Like a text post, a photo post is designed to construct consciousness or spark engagement. Generally, photo posts see much higher engagement than text posts.

Photo posts are an effective way to indicate off your products, especially if they’ve excessive visual appeal, or they’re something individuals need to see in use to fully appreciate.

In fact, not all businesses use Facebook to market physical products.

You may be tempted to share photos you discover elsewhere online, however, this may generally get you into trouble. Stick to our list to be safe, or ensure you fully understand the basics of image copyright.

Remember that the “photo” in your post doesn’t should be a photo at all. It might be any sort of picture, like an infographic, illustration, or any other visual.

Facebook video post

A brief video post might be compelling in case your product has a strong visual appeal.

Since videos begin to play automatically in the News Feed, even a clip that’s only a few seconds long might be an effective way to catch somebody’s eye. Take a look at this seven-second video from Orville Redenbacher’s:

Facebook additionally suggests utilizing short videos for announcements and polls.

Longer video posts are a greater bet for ongoing series or sharing memorable content. In case you’re utilizing video to tell a story, Facebook recommends taking at least one minute, and ideally three minutes or more.

The Edible History series by Buzzfeed’s Tasty is a superb instance:

It’s clear that video posts might be a vital technique to connect with followers. They see even higher engagement rates than photo posts do.

For more video about Facebook marketing ideas in 2020, check out our six key elements of a perfect social video.

Facebook Live video post

Facebook Live video is, not surprisingly, video broadcast live on Facebook. It may be an effective way to give followers a behind-the-scenes look at your company, your product, or the personalities behind your brand.

Individuals are into it: Since the launch of live in 2016, more than two billion people have watched a Facebook Live video.

Live is an incredible format to share announcements in real-time or to interact with your followers directly.

For instance, whether you love him or hate him, there’s no query that UK Prime Minister Boris Johnson understands the facility of Facebook Live. His #PeoplesPMQs videos get hundreds of thousands of views.

Needless to say anything can occur once you go live, so make sure to prepare ahead of time by reading our complete guide to Facebook Live video.

Linked content post (aka link posts)

A linked content post is strictly what it sounds like—a post that links to content outside of Facebook.

This getter more engagement than status posts, however, less than photo or video posts.

Link posts are probably the best sort of Facebook post to create. All you should do is copy and paste a link into the status box. Facebook automatically populates the meta description and picture. That means you get a great-looking post with very little effort.

Ensure to add some extra text to tell readers why they need to click via. Then, you’re all set.

Whereas most of your link posts ought to share your personal content or link to your personal products, you can additionally share content from other thought leaders in your industry.

For instance, we used a link post to share an Entrepreneur.com article about Instagram Live:

Facebook poll post

We mentioned above that asking a query might help get your Facebook viewers engaged. A Facebook poll takes this a step additional

A poll provides followers the chance to vote for one of two choices. When voting is over, the results become public.

The UK domain supplier 123 Reg typically uses polls on its Facebook Page. Many times, the subjects aren’t directly related with their product offering, however, they’re nonetheless a great way to maintain followers engaged:

This sort of soft-touch Facebook marketing technique in 2020 might help construct brand awareness.

Facebook Stories

Facebook Stories are photo or short video posts that seem in vertical format and disappear after 24 hours. They live on the top of the News Feed. Images appear for five seconds, and videos might be up to 20 seconds lengthy.

More than half a billion individuals view Facebook Stories every day. Once you’re thinking about the way to use Facebook for business in 2020, Stories can provide a powerful technique to connect with followers. And since Stories seem on the top of News Feed, they’re immune to the Facebook algorithm

Image of a Facebook Stories from Fuze Tea

Pinned post

A pinned post is simply a regular post that you “pin” to the top of your Facebook Page.

It’s always the first thing individuals see on the top of your Page.

What do you have to pin? Maybe you might have one piece of content that soars above the rest. One thing that actually captures your brand and shows potential followers precisely why they need to Like your Page.

You may also use this space to:

  • share vital news
  • showcase an amazing video
  • increase awareness about a present campaign

Actually, you should utilize it for something that may get individuals to engage with your brand. And you can change your pinned post as typically as you want.

You can tell a post is pinned once you see a little blue thumbtack icon on the top right of the post.

Screenshot of a pinned post on Facebook

How to choose the perfect kind of post

So, how can you figure out exactly what kinds of posts to use?

One nice technique to learn what might resonate with your viewers is to engage in social listening. This might help you learn:

  • What do present customers love about your company or your merchandise?
  • What challenges are individuals having that you know your product may assist them address?
  • How can you differentiate yourself from the competition?

You can begin by posting content that’s performing nicely on other channels. Have you ever tweeted content that’s getting an amazing response? Share it on Facebook, too. Have a page on your blog that’s always getting new comments? That’s another Facebook post contender.

For the best results, you should definitely share your content utilizing cross-promotion greatest practices, rather than simply cross-posting.

In fact, in case you really need to know what your viewers want to see, you can always model Kylie Jenner and ask them.

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