Facebook Page Optimization Tips for 2022 (1/2)

In this article, you’ll discover ways to use the latest options and integrations on your Facebook page so you possibly can promote your corporation extra successfully within 2022.

#1: Optimize Your Facebook page Structure, Tabs, and Apps

Your corporation’s Fb web page doesn’t need to look or perform like your opponents’ or purchasers’ pages. Fb affords tons of customization choices so you possibly can add the correct mix of options to each web page you handle. Because of this, you possibly can assist followers or potential prospects get extra worth from your corporation’s Fb presence.

To decide on a format or regulate particular person choices, go to your web page settings and click on Templates and Tabs. Then browse Fb’s premade templates, together with setups for venues, nonprofits, public figures, eating places, and service-based companies.

After selecting a template, you possibly can toggle choose tabs and reorder them to create an extra helpful web page. For instance, you possibly can add tabs for stay movies, linked teams, affords, or your store.

As you arrange your tabs, you’ll rapidly discover you can handle a whole lot of enterprise duties by way of your web page. For instance, you possibly can add descriptions of your companies or arrange appointment scheduling. You can even add restaurant menus and spotlight pickup and supply choices.

However, you’re not restricted to in-app performance. As an alternative, Facebook integrates with several third-party apps that may show you how to do extra together with your web page. Right here’s a snapshot of a few of the apps you possibly can hyperlink:

  • Appointments: Hyperlink third-party scheduling apps to course buyer appointments effectively.
  • eCommerce: Join eCommerce channels to promote extra merchandise on Fb.
  • Meals Ordering: Combine food-ordering apps to course extra pickups and deliveries in your restaurant.
  • Messaging: Use messaging apps to deal with buyer assistance and conversations at scale.
  • Reservations: Arrange reservation apps to get extra dine-in prospects out of your Fb web page.

#2: Optimize Your Facebook page for Promoting

Is your corporation branching out into new strategies of producing income? From eCommerce gross sales to present playing cards to online occasions, Fb now affords extra choices than ever to earn money through your web page.

Hyperlink to Your Facebook Store

Whether or not you have already got an eCommerce website or need to promote by way of Facebook, you possibly can arrange a store in a couple of minutes. Go to Facebook Commerce Manager and add a catalog. Then add your stock manually, join your Facebook pixel, or hyperlink an eCommerce platform.

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When you’ve created a catalog, you possibly can set up a Facebook shop. Select the web page the place you need to do enterprise, hyperlink your catalog, and launch your store. You possibly can promote concurrently on Facebook and Instagram, supplying you with extra alternatives to extend income.

Provide Reward Playing cards

Do you need to encourage prospects to assist your corporation through present playing cards? Facebook offers you two methods to supply present playing cards by way of your web page.

For those who already promote present playing cards by yourself website or through a third-party website, selling them on your web page is easy. Go to your web page and create a brand new put-up. Click on the three dots to the best of Add to Your Publish and choose to Get Reward Card Purchases. Then write a caption and paste the URL to the place prospects can purchase a present card. While you publish, the put-up will seem in your information feed.

Facebook page: Get Gift Card Purchases

Alternatively, you may make present playing cards extra seen past the information feed. Go to your web page and click on the decision to motion (CTA) button on the high. Choose Edit Button and click on View Reward Card. Then paste the URL the place prospects should buy. Each time a Fb consumer visits your web page, they’ll see your button inviting them to buy a present card.

Current Paid Online Occasions

Has your corporation stepped away from in-person occasions over the previous couple of years? Have you ever hosted digital occasions for ages, but battle to discover a platform that works in your staff and your viewers?

Take into account launching online events on your Facebook page as an alternative. Till not too long ago, free live-streamed occasions would’ve been your sole possibility; nonetheless, eligible pages can now cost an entry price for paid occasions.

To test eligibility, go to Creator Studio and choose Monetization With Facebook within the Monetization menu. Full the setup course of and arrange your first occasion. You possibly can designate a ticket value and use Facebook Dwell or your alternative of third-party apps for live-streaming. Attendees can view replays afterward to allow them to proceed to get worth out of your occasion.

Facebook page: Creator Studio

#3: Optimize Your Fb Web page Content material Supply

Batching Fb web page content material is crucial for environment-friendly social media groups. However, what do you do with the entire content material you create? Now you possibly can add content to your calendar weeks or months in advance because of Fb’s new put-up and story scheduling choices.

To schedule content material on your web page, use Facebook Business Suite (if it’s obtainable to you) or Fb Creator Studio (obtainable to everybody). There, you possibly can create pictures, videos, or hyperlink posts; stay streams; or tales. You can even cross-post chosen content material to several Fb pages or Instagram accounts, which can assist you to streamline your workflow even additional.

Facebook page: Test posts

For those who’re nonetheless in brainstorming mode, it can save you concepts as drafts so you possibly can return to them later. Whether or not you schedule accepted content material or save posts as drafts, you possibly can view everything in your calendar so you possibly can preserve observe of what you’ve deliberate on your web page.

Facebook page: Test Story

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Pin Necessary Posts to the High of Your Facebook page

Did you share a significant information announcement on your Facebook web page? Is your corporation providing a reduction or a seasonal particular? Did you simply publish a complete FAQ (steadily requested query) or how-to information for your corporation?

You received need these posts to get misplaced within the shuffle or disappear in your busy timeline. Thankfully, Facebook makes it simple for pages to maintain the essential content material on the high of the information feed.

To pin content material, open Enterprise Suite or Creator Studio and discover the put-up you need to spotlight. Click on the three dots within the upper-right nook of the put-up and choose Pin to High of a Web page within the drop-down menu.

Facebook page optimization 2022

Remember that you possibly can pin just one put up to any Facebook web page at a time. While you pin a unique put-up, it robotically replaces the unique one—which continues to seem in its authentic spot in your information feed.

Though pinned posts aren’t new, their length is considerably new. Reasonably than disappearing after 7 days, pinned posts now seem on the high of your information feed indefinitely. These posts disappear solely once you unpin or substitute them.

Take a look at Natural Facebook Posts

Even for those who’ve been managing pages and creating Facebook content material for years, you possibly can’t all the time predict which posts will resonate or which can flop. Whereas Advertisements Supervisor permits you to take a look at completely different paid posts, Facebook hasn’t made it simple to experiment with natural posts—till not too long ago.

To test organic Facebook posts, open your web page in Creator Studio and choose to Publish Testing within the Content material Library menu. Select your Facebook web page and choose the put-up varieties you need to examine. For instance, you may need to take a look at a hyperlink put up in opposition to a picture put up.

Then regulate the take a look at settings. You possibly can select the metric that determines the top-performing put up and resolve on a take a look at length. Facebook will robotically distribute the most effective put-up when they take a look at ends.

You possibly can monitor the take a look at in actual time, monitoring which put up is successful primarily based on the metrics you selected. If you wish to finish the take a look at early, select which put up to distribute. Facebook will robotically distribute the successful put-up and show it on your web page.

As soon as they take a look at ends, evaluation the outcomes to glean extra info. Are followers responding extra to sure sorts of content material? Have specific CTA kinds confirmed simpler? Use the outcomes that will help you create higher content material sooner or later.

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