Keep reading for more tips to gain more Instagram followers in 2022.
#8: Have a Clear Value Proposition
Would you walk into a store if you had no idea what it sold? Probably not, right?
Well, it’s the same as your channel on Instagram.
Having clear value content (whether it’s styling ideas, inspirational quotes, or lifestyle content) is important for converting visitors to your profile into followers.
However, this doesn’t mean all of your content needs to be the same.
Content material creator Christina Galbato recommends focusing on 3-5 content pillars that might be related to your niche – so you’ll be able to add variety to your content plan without diluting your core value.
#9: Cross-promote Your Instagram Account on Other Social Media Platforms
If you’re searching for extra ways to develop your Instagram following, cross-promoting your account on different platforms is a superb place to start.
TikTok is a great platform for cross-promoting your Instagram account.
On TikTok, one of the first things you can do to ensure Instagram traffic is by connecting your Instagram account to your TikTok.
You’ll be able to create a few TikToks that encourage viewers to click through to your Instagram profile.
If TikTok isn’t part of your advertising strategy, you can lead your audiences to your Instagram via your website, email newsletter, podcast, or another social platform.
#10: Create an Instagram Challenge
Instagram challenges have all time been popular (keep in mind the ice bucket challenge in 2014?). And now they’re appearing more frequently on Instagram Reels.
Making a successful Instagram challenge can catapult your account into the zeitgeist – reaching thousands, and even millions, of potential followers.
For the most effective outcomes, be sure that how to take part in the challenge is easy. You can create a branded hashtag to tie the challenge back to your brand and think about what individuals will enjoy taking part in.
#11: Encourage User-generated Content (UGC) Including a Branded Hashtag
Encouraging your community to share user-generated content (UGC) is an awesome method to boost brand awareness and grow your number of followers.
And sharing UGC is super easy! Followers can access your branded hashtag or tag your brand.
Bridesmaid dress company Birdy Grey encourages their viewers to make use of their branded hashtag #birdyinthewild once they share photos that feature their clothes:
The outcome? Anyone who sees a user-generated picture has a simple way to find the Birdy Grey Instagram account.
NOTE: You also need to ask permission from the unique creator — even if they tagged it with your specific UGC-focused hashtag.
#12: Make Your Content Accessible
Do you know that over 430M people in the world are Deaf or Hard of Hearing, while at least 2.2B people have a vision impairment?
Here are 4 easy methods to make your Instagram account more accessible and inclusive today:
- Include subtitles or text overlays to video content
- Type descriptive alt text for your Instagram posts
- Verbalize visual details via stories and videos
- Capitalize each word in Instagram hashtags. This helps some of your audiences to read them aloud properly
TIP: Instagram recently launched auto-generated captions in 16 languages for stories, so it’s simpler than ever to make your content more accessible.
#13: Post More Consistently
In terms of growing on Instagram, consistency is the secret.
One of the key takeaways was that accounts that post more frequently sometimes have more followers:
#14: Include Keywords to The Bio’s Name Field
Did you know: the words you include within the Name Field of your Instagram bio are searchable?
For instance, if your brand focuses on custom artwork, you might want to include keywords like “Artwork” or “Paintings” in your Name Field.
“Think about what your niche is, who you target, and what solution you offer,” recommends Instagram expert, Elise Darma. “When in doubt, type term to the search bar on Instagram and see the results.”
Growing your Instagram account can appear to be an uphill battle. However, if you follow the best methods and strategies, you’ll be able to gain Instagram followers in 2022.
It’s a combination of posting creative content, concentrating on the right audiences, and tapping into Instagram’s new options and trends.