How to Grow Your Instagram Account Organically (2/2)

grow instagram account organically

Keep reading to know more about the way to grow your Instagram account organically.

3. Use Instagram Shoutouts

Co-promotion is such a  new game on Instagram. You can swap shoutouts with related influencers so that the strategy is mutually beneficial. A shoutout seems like a brand mention, typically done with a profile link in the caption. Often, a picture of the publicized brand accompanies the brand mention.

You also can use hashtag searches or influencer marketing tools to find people who are in your niche. Then, scan their feeds to identify people who regularly give shoutouts that get tons of engagement. Like and comment on their posts, and then direct to ask them if they’re interested in a shoutout exchange with you.

grow instagram account organically

Image via Instagram

4. Regram Content

Regramming or reposting others’ Instagram content is a perfect way to boost your followers and build co-marketing relationships.

However, unlike Twitter and Facebook, Instagram does not have a “Share” or “Repost” button. Plus, you take the risk of a copyright violation once you share someone’s work on your feed.

On Instagram, you need to follow regramming etiquette. While regramming someone’s content, you can attribute the original creator. Never share the work of a professional designer, creator, or photographer. Build a relationship with brands whose content you want to repost on your account. Then ask beforehand whether you can repost their content.

To work around the lack of a one-click button to enable reposting, you can use free online tools like Repost for Instagram. It allows you to repost instantly or save posts for later.

Even if you regram user-generated content on your feed and Story, you’ll need to ask for permission from the concerned user.

5. Hobnob with Influencers

Influencers are people or brands that hold sway over their audiences and followers. The trust that influencers have built among their followers can impact their followers’ purchasing decisions. By partnering with influencers, you can earn tons of mileage in terms of engagement, follower count, and even sales.

If an influencer recommends your brand, their’ followers may feel interested in it. They may get inspired to try your products or follow your social accounts.

However, why would an influencer promote your brand? What can motivate them to be your mouthpiece? The answer is relevance plus compensation.

You can sweeten the deal by offering influencers free products/services or a commission for their efforts. Some micro and nano-influencers also accept goodies, exclusive offers, or shout outs as compensation.

Final Thoughts

Survival of the fittest is more important today than ever. The intense competition on Instagram has forced brands to find out unconventional strategies of marketing. The strategies to grow your Instagram account organically discussed in this post will help you stand out from the crowd. The bonus is that these strategies won’t eat into your profit margins since they are free or take very low cost. You’ll be smiling all the way to the bank!

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