Keep reading to know more tips to create your great Instagram images and editing them into perfection.
Staging and Composing Your Images (2)
Negative Space
Many skilled photographers follow the rule-of-thirds when shooting their subjects, meaning they dedicate one-third of the frame to the subject and two-thirds of the frame to negative space. This helps draw attention to your subject.
Using the grid feature on your phone or camera to better understand the space within your frame and balance the space between your subject and background.
Image by Trey Ratcliff
As you can see from the photo above, the photographer used the grid lines to divide the photo into nine equal parts, placing the subject of the photo on an intersection of four grid lines. These intersections are naturally the most appealing focal points within a photos
Using negative space can transform a good photo into a perfect one. Consider restaging the same photo a few times, to play with negative space, as well as different angles and different depths.
Images by: Lance Asper, Daniel Von Appen, Zia Syed, Simone Hutsch
Optical Illusions and Shapes
Take advantage of natural illusions like reflections to impress your viewer and create a sense of marvel and curiosity.
Image by David Marcu
Image by Ng
You can use leading lines to focus your viewer’s attention on a specific part of an image. These lines can be straight, wavy, or circular. Great examples of this principle in action are railroad tracks, spiral staircases, or forest trails.
Image by Sam Poullain
Image by Tobias Van Schneider
Creating symmetry in your photos is another way to draw attention to your images. Symmetrical images are people-pleasers, and very simple to compose.
Image by Steve Harley
Image by Vincent van Zalinge
Repetitive patterns, geometrical shapes, and abstract textures are visually appealing effects you should use in your images. Consider mosaic tabletops, building facades, or fraying fabrics. Naturally-occurring patterns and symmetry are also very photogenic: think about the veins on leaves or a spider web.
Image by Andrew Ridley
Image by thr3 eyes
Begin paying attention to the photogenic details of your everyday life. With the appropriate use of lighting and negative space, you have the capacity to transform an intricate detail into a very powerful image.
Image by Pawel Blazewicz
Image by Darren Nunis
Post-Production
Filters
Now that you’ve staged and shot your image, it’s time to discuss the best way to apply Instagram’s filters. To create consistency within your feed, you should stick to using the same few filters for all of your posts.
Using filters will help distinguish and draw attention to your Instagram photos. Take a look at these examples of types of filters:
Desaturated
Saturated
Image by Kyler Nixon
Bright and Minimalistic
Before
After
Image by Bench Accounting
Balancing Your Feed
Once you’ve chosen your filters and edited your photos, you’ll want to look at your feed in its entirety to be sure that, as a whole, it looks uniform and balanced.
Instagram is less about creating individual images, and more about curating a complete, coordinated, and consistent feed that captures the emotions you hope to communicate.
One of the easiest ways to ensure that your feed has a uniform feel and flow is to consider each new image you post in the context of the images surrounding it within your feed.
By focusing your attention on your previous photos, you will relieve yourself of the burden of considering whether each new photo you post matches the style of your entire feed.
Another way to create a good balance within your feed is to look at the level of detail in your previous images when you post a new image. If the previous photos are less detailed, consider posting a “busier” photo in the next time.
Graphics
You can get more attention to your images by adding graphic elements that overlay your photo:
Canva and Easil are two web apps that will help you create fast and simple graphics to enhance your images.
If you choose to overlay your image with text graphics, limit yourself to one or two fonts, and make sure the font styles complement the feel and tone of your account.
Fontpair and Typ help you to know which font styles work well together.
Take-away
In today’s world of high-quality smartphone cameras and dozens of photo-editing apps, it is becoming easier to create visually-pleasing images to share on Instagram.
But to sell your product and attract new followers, it is imperative that you compose and share photos that create emotional associations with your brand.
This requires both preparation and creative execution, but by following the simple tips above, you’ll have new followers scrolling and day-dreaming in no time.