Instagram Story templates are the secret weapon behind eye-catching, scroll-stopping stories. Want to wow your followers without spending hours designing? The right template can turn a simple story into something unforgettable. In this quick guide, you’ll discover exactly where and how to find the best Instagram Story templates to match your vibe and boost your content.
Let’s find your perfect template and make your stories shine!
Understanding Instagram Story Templates
What Are Instagram Story Templates?
Instagram Story templates are pre-designed layouts optimized for Instagram’s 1080 x 1920 px story format. These templates feature customizable elements such as placeholders for photos, videos, text, icons, and design assets. They can be edited using tools like Canva or Adobe Express to match your unique style or branding.
Templates may include:
- Image frames or borders
- Typography combinations
- Design embellishments (icons, shapes, animations)
- Sections for promotions, quotes, product features, and call-to-actions
Why You Should Use Instagram Story Templates
- Save Time and Effort: Avoid designing from scratch by using pre-made templates.
- Ensure Brand Consistency: Maintain cohesive use of colors, fonts, and styles across posts.
- Enhance Visual Appeal: Eye-catching templates are more likely to capture attention.
- Boost Engagement: Professionally designed visuals encourage viewers to interact.
- Promote Offers & Events: Make your announcements and promotions stand out.
Where to Find the Best Instagram Story Templates
1. Canva
Canva is a top choice for both beginners and pros, offering a wide range of design templates and intuitive features.
Key Features:
- Thousands of free and premium story templates
- Extensive media library (stock photos, illustrations, animations)
- Custom brand kits and team collaboration tools
How to Use:
1. Visit canva.com or download the app
2. Type “Instagram Story Template” in the search bar
3. Browse categories like fashion, food, travel, and business
4. Select and customize a template with drag-and-drop tools
2. Adobe Express (formerly Adobe Spark)
Adobe Express offers professional-level templates with seamless Adobe ecosystem integration.
Key Features:
- Sleek, business-oriented designs
- Brand manager tool for logos, fonts, and palettes
- Access to Adobe Fonts and stock photos
How to Use:
- Go to express.adobe.com
- Click “Instagram Story” under templates
- Pick a layout and edit it using the design interface
3. Creative Market
This platform is ideal for users looking for premium, distinctive templates.
What You’ll Find:
- Designer-made bundles and collections
- Files in PSD, AI, and Canva-compatible formats
- High attention to aesthetic detail and trend alignment
How to Use:
1. Visit CreativeMarket.com
2. Search for “Instagram Story Templates”
3. Choose a bundle, download, and edit using the listed software
Other Recommended Tools & Apps
Mojo
- Focus: Animated stories and video-based templates
- Use For: Promotions, testimonials, announcements
- Available On: iOS, Android
Unfold
- Focus: Minimalist, editorial-style templates
- Use For: Fashion, photography, lifestyle brands
- Includes: Instagram Highlight covers
GoDaddy Studio (formerly Over)
- Focus: Full creative control with advanced tools
- Use For: Custom branding, storytelling
- Features: Brand kits, layer-based editing
How to Customize Templates Effectively
Pro Tips:
- Incorporate Brand Elements: Add your logo, brand fonts, and signature color palette.
- Use Contrast Wisely: Make sure text stands out against backgrounds.
- Keep It Legible: Stick to clear, easy-to-read fonts in appropriate sizes.
- Add Calls-to-Action: Phrases like “Swipe Up,” “Tap Here,” or “Vote Now” can guide your audience.
- Include Dynamic Elements: Stickers, GIFs, timers, and animations increase engagement.
Final Thoughts
Finding the right Instagram Story templates doesn’t have to be hard. With so many options out there, you can easily find ones that match your style and help you create stories that stand out. Whether you’re sharing for fun or growing your brand, templates can save time and make your content look great.
Now it’s your turn — start exploring and give your stories a fresh, new look!
FAQs: Find Instagram Story Templates
Are Instagram Story templates free to use?
Yes, many apps and websites offer free templates, especially for basic use. Canva, for example, has hundreds of free options. However, some templates or features may only be available with a premium subscription. Always check the licensing terms if you’re using them for business or commercial purposes.
Can I customize Instagram Story templates?
Definitely! Most Instagram Story templates are fully editable. You can change the text, fonts, colors, images, and even animations depending on the platform. This allows you to keep your content consistent with your brand or personal style.
What’s the best app for finding Instagram Story templates?
It depends on your needs. Canva is perfect for general use, with a huge variety of free and paid templates. Mojo and Unfold are great for animated stories, especially for content creators. If you want more business-focused templates, Adobe Express might be a better fit.