Instagram is one of the most influential platforms for visual storytelling, especially for individuals, influencers, and brands looking to make a lasting impression. While likes and comments are visible signs of engagement, post shares are the real currency when it comes to expanding reach organically. But here’s the million-dollar question: how can you see who shared your Instagram post?
The answer is both yes and no. Instagram prioritizes user privacy, but there are smart ways to uncover how often your post is shared and who might be amplifying your content. In this in-depth guide, you’ll learn everything about Instagram post shares—how to track them, interpret the data, and use it to grow your audience and boost your engagement.
Can You See Who Shared Your Instagram Post?
Short answer: you can’t see exactly who shared your post, but you can track how many times it was shared and often infer who did it. Instagram’s analytics tools, especially with Business or Creator accounts, offer great insights into post-performance, including shares.
1. Switch to an Instagram Business or Creator Account
To access in-depth analytics, switch to a Business or Creator account:
- Go to your profile and tap the three lines in the top right.
- Tap Settings and Privacy > Account Type and Tools.
- Select Switch to Professional Account and follow the steps.
Once done:
- Open any post.
- Tap View Insights under the image or video.
- Look for the “Shares” icon (paper plane symbol).
This number represents how many times users have shared your post via direct messages or stories.
2. Monitor Story Mentions and Tags
If someone shares your post to their Story and tags you, Instagram sends a notification. This is one of the only direct ways to know who shared your content.
Tip: Always check your notifications and Story mentions. Engage with those users to build community.
3. Use the “View Story Reshares” Feature
If your post has been reshared to Stories (and is currently live):
- Tap the three dots on the top-right corner of the post.
- Select View Story Reshares.
- You’ll see a grid view of public accounts that reshared your post.
This feature is only available when at least one reshare is active and public.
How to Increase Shares on Instagram
Want more people to share your content? Here are proven tactics:
1. Create Emotionally Resonant Content
Content that triggers emotion (humor, nostalgia, motivation) is more likely to be shared. Ideas include:
- Relatable memes
- Uplifting quotes
- Behind-the-scenes moments
- Authentic storytelling
2. Add Clear Calls-to-Action (CTAs)
Prompt users with action phrases like:
- “Share this to your story if you agree!”
- “Know someone who needs this tip? Tag or share it with them!”
3. Leverage Carousel and Infographic Posts
Carousels and infographics are highly shareable because they offer value. Examples:
- Step-by-step tutorials
- Quick facts or stats
- Recipes or checklists
4. Host Contests with Share Conditions
Create a giveaway where users must share their posts to enter. Example:
“To win a free product, share this post to your story and tag us!”
5. Collaborate with Influencers or Followers
Partner with micro-influencers or loyal fans. Their reshares lend credibility and expose your content to new audiences.
Use Third-Party Tools to Track Engagement
Instagram Insights is helpful, but for deeper analysis, try these tools:
- Hootsuite: All-in-one social media manager.
- Sprout Social: Offers in-depth analytics reports.
These platforms can help you identify high-performing posts and optimize your content strategy.
Final Words
Now that you know how to see who shared your Instagram post, take a few minutes to explore your post insights and learn more about your audience. Knowing who’s sharing your content can help you understand what people enjoy and what’s worth posting more of. It’s also a great way to connect with your followers and show appreciation for their support. Use this information to improve your content strategy and reach even more people.
Start checking your shares today and use those insights to grow your Instagram presence!
Common Questions About Instagram Shares (FAQs)
Can I see who shared my post to their DMs?
Unfortunately, no. Instagram values user privacy and does not notify or reveal the identities of people who send your posts via direct messages. You can only see the total number of shares through Insights, not individual users.
Can I see shares on Instagram Reels?
Yes, but only in terms of the number of shares, not who shared them. When you open the Insights for a Reel:
- Tap the three-dot menu on your Reel.
- Tap View Insights.
- You will see the total shares, alongside other data like plays, saves, and likes.
Again, the actual sharers’ identities remain anonymous.
Why don’t I see the “View Story Reshares” option on my post?
This feature only appears if:
- Your post has been reshared to public Stories.
- Those Stories are still active (i.e., within the 24-hour window).
- The sharers’ profiles are public.
If these conditions aren’t met, the option will not show up.
Can I see if someone shared my post on their Story without tagging me?
Only sometimes. If they reshare your original post and their profile is public, and it’s within the 24-hour Story window, you may see it under View Story Reshares. But if they don’t tag you and have a private account, you won’t be notified or see it.
Does switching to a Business account affect my engagement?
Some users worry that switching to a Business or Creator account might lower reach. There is no official confirmation that switching affects engagement negatively. Business accounts offer powerful analytics tools that can help you improve your content strategy and boost engagement over time.