On the surface, the purpose of your music promotion seems pretty simple.
You wish to develop your following enough to bring your music to an enormous audience.
However, treating your targets as benchmarks for success once you are beginning out is a large mistake.
You are only setting yourself up for disappointment in case your music promotion objectives don’t fit the scale of your project.
The only method to be efficient with your promotion is to set realistic goals that build on each other to offer you a clear path to growth.
Here’s how to set realistic goals for your music promotion in 5 steps.
1. Outline your key channels
You already know you need growth. However, it’s hard to know where to find it to set realistic goals for your music promotion.
When you are feeling overwhelmed by all of the different places to promote your music take the time to pause and take a step back.
Music promotion is time-consuming and expensive. Discover the channels that matter most and concentrate on your efforts there.
The most meaningful channels could vary for different genres, styles or communities. There are no simple answers.
Find out where to put your promotion muscle by researching where successful artists in your niche are doing well.
Pay attention to artists just above your level—not to copy their techniques, just to get an idea of what rising in the right direction looks like.
Realistic and significant success may be less ambitious than you think!
2. Find the metrics that matter most
As soon as you understand which channels to look at it’s time to decide which numbers actually matter.
On Spotify alone, there are multiple methods you may measure engagement with your music.
The number of streams may seem like the clear winner, however, Followers and Monthly Listeners also have a huge impact!
Adapt your goals to which metrics make the most sense to you and your fanbase.
Of course, none of that issues in case your main focus is a different platform.
Spend a while getting accustomed to the mechanics of the channels you’re concentrating on. It’s going to assist you to join your promotion efforts to all of the vital metrics and present you which ones metrics you’d be sensible to keep away from.
When you understand where to look and what to look for you will have a much better idea of what a real purpose is for promotion on that channel.
3. Track your progress
Explosive development or viral success is always possible, however, it’s much rarer than the steady enhance you get from giving your music promotion consistent attention.
Track the progress you have already made and pinpoint the reasons you saw increased development during a certain period. You will never know where to go next without identifying trends in your development.
Watch how your key metrics evolve over time and pay attention to how your initiatives make an impact.
This will provide you with some surprising insights into how to keep your music promotion on track.
4. Celebrate milestones
The best part of having clearly defined objectives is that you get to celebrate success early—and often.
However, it isn’t just to pat yourself on the back. Documenting your milestones is how you evaluate your timelines.
If things are not rising as quick as you are expecting, adjust your plans to make them more realistic.
For instance: doubling your followers is not too difficult once you have still got a small audience—however it gets harder the more attention you get!
Soon, the scope of your milestones will shift together with your progress. That’s always worth celebrating!
5. Double down on what works
If you have seen what works and the way it impacts the pace of your development, you will know what initiatives to stick with and which to ditch.
With a handful of successful promotion techniques in your toolbox, you will have a clear idea of what ways to spend more time on.
This will provide you with the confidence to know when your promotion goals are realistic and achievable.
Did your YouTube subscribers develop when you began posting once per week? Great! Time to figure out how to post twice next week.
Real outcomes
Set targets for your music promotion. It’s one of the most vital parts of moving your project forward.
There is no method to make strides with promotion when you do not have an idea of where you hope to end up.
And when you set goals that do not make sense, you will get discouraged even once you are making meaningful progress on a scale that’s more related to where you’re.
Use these tips to assist yourself plan to win with your music promotion objectives.