How to collab post on Instagram? It’s easier than you think! Instagram Collab Posts allow two accounts to share the same post, making it visible to both audiences. It’s a powerful way to get more likes, shares, and engagement—perfect for brands, influencers, and creators looking to grow together.
In this guide, we’ll walk you through how to use Instagram Collab Posts step by step. Whether you’re teaming up with a friend, a brand, or a business partner, this feature can help you connect with a wider audience.
Ready to start collaborating? Let’s dive in!
What is an Instagram Collab Post?
An Instagram collab post is a feature that allows two accounts to share a single post or Reel. The content appears on both profiles and shares likes, comments, and engagement. This feature is beneficial because it helps both accounts gain visibility from each other’s followers, leading to better reach and engagement.
Instagram launched this feature to make collaboration seamless and transparent, allowing both parties to benefit from the increased engagement. This is particularly useful for brands, influencers, and businesses looking to cross-promote products, services, or causes.
Why Should You Use Instagram Collab Posts?
Collaborations on Instagram can be powerful for multiple reasons:
- Increased Exposure: Your content reaches the followers of both accounts, doubling visibility.
- Higher Engagement: Combined likes, shares, and comments create more social proof.
- Authentic Promotion: Collaborations feel more organic than traditional ads and foster trust with the audience.
- Networking & Growth: Partnering with other creators or brands can open doors for future opportunities.
- Better Algorithm Performance: Instagram’s algorithm favors engaging content, and collab posts naturally drive more interactions.
Why Do Ecommerce Businesses Use Collab Posts?
Ecommerce businesses use Instagram Collab Posts to expand their reach, increase engagement, and drive sales. This feature allows brands to share a single post with influencers, customers, or other businesses, making it a powerful marketing tool.
By leveraging Collab Posts, ecommerce brands can:
- Reach a wider audience by appearing on multiple profiles at once.
- Boost engagement with shared likes, comments, and visibility.
- Build trust by showcasing influencer partnerships and user-generated content.
- Increase sales by directly promoting products to a targeted audience.
- Strengthen collaborations with complementary brands for cross-promotion.
With no extra ad spend, Collab Posts help ecommerce businesses grow faster and connect with new customers in an authentic way.
How to Create an Instagram Collab Post
Once your content is ready, you can post it just like any other Instagram post. Here’s how:
1. Choose the photo or video you want to share.
2. Write your caption.
3. Tap “Tag people.”
4. Select “Invite collaborator.”
5. Search for your collaborator’s username and select their account.
6. Tap “Done.”
7. Publish your post.
After you hit “Post,” Instagram will send a DM to your collaborator, letting them know you’ve invited them. The Collab feature only works if they accept the invitation—so make sure they’re on board before you post!
How to Accept a Collab Post Invite
1. Open your DMs and find the invite.
2. Tap on the post preview.
3. Select “Review” on the invite message.
4. Tap “Accept” to join the Collab.
Once accepted, the post will appear on both profiles, sharing likes, comments, and reach. Make sure to accept quickly—if you decline or ignore, it won’t show on your profile!
Now you’re ready to use Instagram Collab Posts to grow your audience!
Best Practices for a Successful Instagram Collab Post
To ensure your collaboration post performs well, keep these best practices in mind:
1. Keep It Authentic
Audiences can spot inauthentic content from a mile away. Ensure the collaboration makes sense and provides value to your followers. Avoid forced partnerships that don’t align with your brand.
2. Engage With Comments
Don’t just post and forget. Engage with followers by responding to comments, liking interactions, and keeping the conversation going. This encourages more engagement and signals Instagram’s algorithm to boost your post.
3. Leverage Trending Topics
If possible, incorporate trending hashtags, challenges, or audio to gain additional visibility.
4. Track Performance
Monitor engagement metrics such as:
- Likes and comments
- Shares and saves
- Follower growth
- Click-through rates (for linked content)
Use Instagram Insights or third-party analytics tools to measure the effectiveness of your collaboration.
5. Collaborate Regularly
One-time collaborations can be great, but building long-term partnerships with consistent collaborations can lead to sustained growth. Establish ongoing relationships with partners who resonate with your brand.
Final Thoughts
Instagram collab posts are a powerful way to expand reach, grow engagement, and build relationships within your niche. By choosing the right partner, creating high-quality content, and leveraging Instagram’s collab feature, you can create impactful posts that benefit both parties.
If you’re looking to start your first collab post, start by identifying potential partners, brainstorming content ideas, and executing a well-planned strategy. When done right, collaborations can lead to long-term success on Instagram!
FAQs: How to Use Instagram Collab Posts
Can I add a collaborator after posting?
No, you must invite your collaborator before publishing the post. Once the post is live, you cannot add, remove, or change collaborators. If you forgot to invite them, the only option is to delete the post and re-upload it with the correct settings. To avoid this, always double-check that your collaborator has been invited before hitting “Post.”
Can I remove myself from a Collab Post?
Yes, you can remove yourself at any time. Go to the post, tap the three dots (⋮), and select “Stop sharing” to remove it from your profile.
Can private accounts use Instagram Collab Posts?
Yes, private accounts can use Instagram Collab Posts, but with limitations. If you have a private account and invite a collaborator, they must already be following you to see and accept the Collab request. If they don’t follow you, they won’t receive the invite. Additionally, because private accounts limit visibility, your Collab Post will only be seen by your approved followers, even if the collaborator has a public account.
Why can’t I invite a collaborator?
If you don’t see the “Invite collaborator” option, there could be a few reasons:
- Your Instagram app is outdated – Update your app to ensure you have access to the latest features.
- Your account is private – Some features, including Collabs, may be limited for private accounts. Try switching to a public or professional account.
- The collaborator has a private account – If their account is private and you don’t follow each other, they might not be eligible for Collab Posts.
- Instagram’s feature isn’t available in your region – Some features roll out gradually. If Collabs aren’t available in your area yet, you may have to wait for Instagram to expand access.
- Technical issues or bugs – Try logging out and back in, clearing your app cache, or reinstalling Instagram to see if the option appears.
If none of these solutions work, check Instagram’s Help Center or wait for future updates.