How To Write A Good Instagram Caption In 2022

write good Instagram caption

Instagram is a social media app that allows users to share photos and videos from their lives with friends and followers. The Instagram caption is the text that accompanies a photo or video on Instagram. Good Instagram captions can make your posts more engaging, funny, or interesting. However, an Instagram caption should never be an afterthought or something you quickly put together before posting the photo online. Instead, you should take the time to craft an interesting and compelling caption that draws in your Instagram followers, so they become eager to know more about what you’re doing and why you’re doing it. Read on to learn how to write a good Instagram caption and keep your followers engaged with your feed.

How To Write A Good Instagram Caption:

1) Write Several Drafts First:

Don’t try to come up with the perfect Instagram caption on the first try. Sometimes it takes a little bit of brainstorming to come up with something that’s both clever and engaging. Instead, write down a few different ideas for captions and choose the best one for your post. Furthermore, don’t be afraid to change your caption if you come up with a better idea later.

2) Make It Relevant To Your Photo:

Your Instagram caption should be relevant to the photo or video you’re posting. For example, if you’re sharing a funny picture, make sure your caption is funny. If you’re posting a selfie, make sure your caption reflects that. Try to avoid generic captions that could apply to any photo or video.

write good Instagram caption

3) Front-Load The Important Stuff:

People usually only read the first three or four words of an Instagram caption before deciding whether to keep reading or not. That’s why it’s important to front-load the most important information in your caption no matter how long the caption is. For example, if you’re announcing something important, make sure those details are included at the beginning of your caption.

4) Be Engaging:

Your Instagram followers will be more likely to engage with your posts if your captions are interesting and engaging. So try to avoid posting mundane updates about your day-to-day life. Instead, think of creative ways to make your followers curious about what you’re doing.

5) Use Emojis:

Emojis can help add personality to your Instagram captions and make them more engaging. They also help break up long blocks of text, making your captions easier to read. Also, don’t be afraid to use hashtags in your captions. However, avoid using too many hashtags, making your caption look cluttered and unprofessional.

6) Include A Call To Action:

Your Instagram caption is a great place to include a call to action for your followers. If you want them to do something, tell them what you want them to do in your caption. For example, “click the link in my bio to learn more” or “double tap if you agree!”

7) Limit Yourself To Four Hashtags:

Hashtags are a great way to help your posts get more exposure on Instagram. However, using too many hashtags can make your caption look cluttered and unprofessional. Try to limit yourself to four or five hashtags per post.

8) Your Brand Voice Should Be Lighthearted And Fun:

Instagram is a social media app that’s meant to be enjoyed, so make sure your brand voice reflects that. Your captions should be lighthearted and fun, reflecting the overall tone of your Instagram account. However, that doesn’t mean you can’t be serious or professional when necessary. Just make sure the overall tone of your account is upbeat.

9) Cross-Promote Your Other Social Media Accounts:

Your Instagram caption is a great place to promote your other social media accounts. For example, if you have a Twitter or Facebook account, mention it in your Instagram caption and encourage your followers to check it out. This is a great way to increase your following on other social media platforms.


There you have it! These are some tips for how to write a good Instagram caption. By following these guidelines, you can create interesting and engaging captions, helping to keep your followers hooked on your social media feed.

And if you don’t have any ideas for your next Instagram summer pictures, let’s take a look at our creative Instagram captions for this summer.

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