Over the years, we’ve noticed that there are certain brands that have managed to stand out of the crowd and stay on top of cool social media trends.
We know how hard it is to keep up with all the changes. There’s a lot going on in that world. New incredible features are constantly being added to Facebook, Twitter, LinkedIn, Instagram … and right when you’ve mastered one, another one pops up.
But, like we said, there are certain brands that always seem to be experimenting with these changes, fearlessly, as soon as they come out. Starbucks is one of these brands.
Let’s check a video on Starbucks’ Instagram account:
How did they do that?! In case this was your first reaction, then welcome to the club. That was exactly what we said when we saw the first Hyperlapse video.
If you’re wondering what a Hyperlapse video is, then you’re in the right place. In this post, we’ll go through what Hyperlapse is, how to make a Hyperlapse video. Then we will show you some cool examples of brands already doing it.
What is Hyperlapse?
Hyperlapse is a free Instagram app that condenses videos into brief, moving, hyper-speed videos. This app was released in mid-August 2014 in an effort to deliver more “simple yet powerful tools that let people capture moments and show their creativity,” according to Instagram blog.
The key innovation here is the built-in stabilization technology that lets you film these time lapse videos with your hands free. It’s such a great way to deliver the message of your business to users on social media with short attention spans.
How to use Hyperlapse video in Instagram marketing?
Before we get to the instructions, let’s explore the way you can use it in your Instagram marketing through some examples of brands that have done it well.
Official Tourism Organisation of Denmark
Who knew there were cool bridges made just for bikes over in Copenhagen? We sure didn’t, and this video from Denmark’s Tourism Organization makes us want to hop on a plane over there stat.
Use Hyperlapse to give your followers a look of your office, an event you’re taking part in, or an activity that’s related to your product or service. Keep in mind: Move slowly. If you move the camera around too quickly, you’ll bring your audience a headache.
Mazama used Hyperlapse to show the way they design and produce their products. How their “drinking vessels” are made is as important to them as the final product, so these videos align very well with their company values. (Plus, they’re really cool to watch!)
Footlocker used hyperlapse video to create hype around a new product. The video caption reads, “The Nike Kobe 9 ‘Bright Mango’ drops TOMORROW! Will you be lacing these up? #approved #hyperlapse”. Which of your own products could you feature using a time lapse video?
How to make your own Hyperlapse video?
Want to make your own? Of course you do! It’s so easy that you don’t even need an account. Follow the steps below to get started and practice a few times because practice makes perfect.
Step 1: Download the free app and open it on a mobile device.
It will open straight to the video camera. No account needed.
Step 2: Allow it to access your camera.
Step 3: Tap the white circle once to start recording a video, and tap again to stop.
You can record for as long as you’d like.
Step 4: Choose a playback speed between 1x-12x.
It’ll show you how long the hyperlapsed video will be for every speed in comparison to how long your video was in real time. For example, a 70-second video in real time will become roughly a 7-second Hyperlapse video at 10x speed.
Step 5: Click the green check mark to save it to your camera roll. From there, you can upload it straight to Instagram or Facebook.
Step 6: Share away on social media!
Here’s what one of hyperlapse videos from hubspot looks like on Instagram: