Instagram Ad Sizes for All Post Formats in 2020 (1/2)

instagram ad sizes

If you are going to run advertising campaigns on Instagram, you should know the right ad sizes for all post formats. You compete with others for your Instagram advertising spot, and also you need your ad to stand out from the crowd – for the right reasons, not because it seems terrible. However there is a wide range of several types of Instagram ads, and they all have totally different recommended sizes.

We have gathered several types of Instagram ads and have listed the right Instagram ad sizes. With that method, you can always make sure that your ads will match your purpose and unlikely to be rejected by Instagram for technical reasons.

Instagram is one of the Facebook Apps

Facebook bought Instagram for $1 billion in 2012. Since then, Instagram has grown to be an integral part of Facebook’s growth. That $1 billion figure was considered by some to be ridiculously high at the time – Instagram only had 13 staff. However considering that some analysts now value Instagram as being a value more than $1 billion, Facebook most likely now considers it a cut-price buy. That prediction places Instagram at about one-fifth of Facebook’s total market cap.

It took some time for Facebook to integrate Instagram into its internal systems. However now, both apps share a lot in common, along with different Facebook apps like WhatsApp.

In particular, Facebook and Instagram share a single advertising network. This means that once you make ads for the network, and once you get to the part of the ad creation process that asks you where you want your advertisements to appear, you can choose from a range of places, including both the Instagram main feed and Instagram Stories.

instagram ad sizes

Although Facebook and Instagram advertising is a bit complicated, the ad creation process includes 6 essential steps:

  1. Choose your audience
  2. Decide where to run your ad
  3. Set your funds
  4. Choose a format
  5. Place your order
  6. Measure and manage your ad

Step 4 is an essential stage. You may begin your ad creation with a good idea of the way you want your ad to look. In any other case, you will have to make some choices about how precisely you want your ads to look. One factor is clear, however. No matter what ad sizes and formats you intend to use, you will want your ads to look their best. You do not want to use photos that are in the incorrect shape or resolution or need to be unceremoniously manipulated by Facebook/Instagram to fit into your allocated space.

instagram ad sizes

Although there are some ad varieties available for both Facebook and Instagram, not every Facebook ad format is suitable for Instagram.

Instagram Single Image Ads

Instagram image ads are the bread and butter of Instagram advertising. An Instagram single picture takes up the full screen of an Instagram person so that you don’t need to compete with everybody else’s status taking the attention – until the user scrolls onto the next post, anyway.

Although Instagram started with just square photos, now you can create ads with both vertical and horizontal pictures as well.

You’ll have to think about which image format best suits your picture. Landscape images are wider than square or vertical pictures and could be ideal for a horizontal image like, as the identity suggests, a panorama. Square footage is narrower than landscape ones, however, they take up more vertical space, making them ideal for a lot of portraits. You just need to make sure that the square format doesn’t crop your images too severely.

Obviously, the vertical image format is great for displaying portrait pictures. They will take up the various real estate on a phone, making your ad almost look full-screen.

You may also purchase ads to go on Instagram Explore. The picture specs for these are identical to ads in the Instagram feed.

instagram ad sizes


  • File type: .jpg or .png
  • Maximum file size: 30MB
  • Image size: Instagram suggests you upload the highest-resolution picture available that meets ratio requirements such as horizontal, square, or vertical. No minimum resolution
  • Minimum image width: 500 pixels
  • Minimum aspect ratio: 400×500
  • Maximum aspect ratio: 191×100
  • Aspect ratio tolerance: 0.01
  • Text limit: Two rows of text will be displayed
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