Keep reading for everything you need to know about Instagram checkout. We also bonus you tips to drive more sales.
Instagram Checkout Tips to Drive More Sales
Instagram Checkout is almost guaranteed to help drive extra sales for your business. However, there are several methods to make this new tool work even more effectively for your brand.
Here are our top 5 tips for driving sales with Instagram Checkout:
#1: Be Consistent with Product Tags
As with most methods on Instagram, consistency is essential!
Pay attention to how Rebecca Minkoff adds product tags to almost every post on their Instagram feed:
By persistently including tags in every Instagram post, your audience will soon connect that they can discover product details and shop just by tapping on your posts.
Another great tip is to remember to include a short call-to-action (CTA) in your captions. It will help train your followers to “tap to shop” your posts, and may even be as simple as adding “#taptoshop” like Hatch Collection:
Followers will soon begin to see you as a reliable source of shoppable inspiration — and will be ready to buy from your posts every time you hit publish!
#2: Share a Unique Product Drop on Instagram
A good way to drive extra sales with Instagram Checkout is by sharing an exclusive product launch on Instagram.
SoulCycle has begun sharing limited edition product drops that are only available through Instagram, creating a unique offering, especially for their viewers.
Whether or not a completely exclusive line or just a 24-hour preview, this may be an effective strategy to create hype around a brand new product. Plus, it also rewards your community on Instagram — which could be nice for building brand trust and loyalty!
#3: Provide Multiple Routes to Shop
Instagram’s shopping tools are an effective way to streamline the route to buy for your viewers. Nevertheless, it’s still a good suggestion to create as many opportunities as possible to drive conversions for your brand.
Take a look at how The Gut Stuff tags products directly in their posts, drives people to the link in their bio, and even adds a call-to-action to drive people to their website:
Remember that Instagram Shopping tools are still relatively new to most customers. So covering all the bases is a good way to capture as many sales as possible.
#4: Work with Influencers Who Can Access To Shopping from Creators
In 2019, Instagram launched Shopping from Creators, which allows influencers, artists, and celebrities to add shopping tags to their posts.
For instance, influencer Raissa Gerona uses Shopping from Creators to tag Revolve products in her posts:
Her followers can click on the shopping sticker and buy the product, without ever leaving the Instagram app.
This can be an enormous advantage for brands trying to drive more sales via influencer marketing on the platform.
And just like Instagram Checkout, Shopping from Creators will increase real traction this year.
#5: Don’t Forget About Shoppable Instagram Stories Stickers
The last but not least tip is to regularly add shoppable product stickers to your Instagram Stories.
Much like tagging a product to an Instagram feed post, product stickers create a direct route for viewers to scroll down and buy products from your stories.
However, Instagram Stories product stickers are sometimes overlooked — which is a missed opportunity for driving sales!
Optimizing your Instagram profile for shopping is essential if you want to start making sales and converting your loyal followers into customers.
And while Instagram Checkout continues to be being rolled out globally, now is the time to get ahead of the curve and level up your Instagram strategy so your business is ready to make quick changes and more sales!