Based on Instagram, 81% of people use the platform to research products and services. What will they discover when they land on your profile? Is your profile visually appealing and interesting? Does it show the best possible image of your brand? In case you’re serious about creating an Instagram profile that actually wows your audience, you need to be using an Instagram grid. In this article, you will discover some of our favorite Instagram grid examples that you should use to inspire your own Instagram grid design.
What Is an Instagram Grid?
Instagram grids are themes you should use to create stunning designs from your profile feed. Instagram grids are sometimes known as Instagram “puzzles,” and you can create them by importing related posts to your feed, combining the pictures to create a cohesive image. They usually include nine or 12 posts and there are several several types of Instagram grids that are popular with Instagram marketers.
7 Instagram Grid Examples to Inspire
Instagram grids follow a selected pattern using colors and imagery to let customers learn more about your brand. In fact, there are several types of Instagram grids that you should use, depending on what works for your content and your audience. Here, we’ll cover 7 types of grids along with real-life Instagram grid examples for each type. We encourage you to not copy the examples but rather use them to get more inspiration for creating your own Instagram grids that really make your brand pop.
If you’re searching for an Instagram grid layout that does not require tons of planning but still looks like it does, just sticking with one or two colors for your photos and using a consistent filter on every picture is your best bet. Using similar colors makes your profile feed look intentional without spending tons of time thinking about which photos to include.
Here’s an example of this Instagram grid from The Minimalist Instagram feed showing that you do not need flashy colors to create a stunning profile feed:
In fact, if you wish to use flashy colors, this example from Sam Ushiro’s Instagram shows that it really works just as well:
This Instagram grid instance is based on a 3×3 grid with a complete of nine squares. For this grid, you will be using a visual pattern for each set of three posts. This might mean using specific color schemes, using complementary colors with a cohesive theme, or something else.
Here’s a wonderful Instagram grid using rows from William.Wanderlust:
Here’s an example from a brand that opted to make use of alternating picture and text post groups in each row:
This Instagram grid kind is similar to rows except the content is arranged vertically. Some Instagrammers use colorful pictures in the first and last columns with an easier picture or text in the middle column. Let’s check out a few Instagram grid examples for this grid kind.
Here’s an example from My Simple Gram using two photos on the outer edges with simpler photos in the heart column:
In this instance, the brand has opted to use photos for the first two columns with text-based post photos in the final column: