Keep reading to know the new way to add links to Instagram stories this year – Instagram link sticker.
Because the Instagram link sticker launched, access has been restricted to those accounts that also had access to the swipe-up feature. In other words, your account should be a business account with 10,000 followers or be verified on Instagram to make use of a link sticker.
Instagram says it is evaluating whether to make link stickers available to everybody, however it is concerned about security and integrity, as well as the spread of spam and misinformation on the platform. Rest assured that we’ll keep our ears peeled for extra information on this front.
Don’t worry if your account doesn’t get verification or doesn’t have 10,000 followers. You’ll be able to still add a link to your photo or video Story with this IGTV workaround:
Here’s the way to add a link to your Instagram Story if you DON’T have 10,000 followers:
- In the Instagram app, make or add a 60-second video.
- Write a title with a call to action like “Get the link!”.
- Paste the link you need people to click within the caption.
- Publish the video to IGTV.
- Now, tap the paper plane icon under your new IGTV video on your Instagram feed.
- Tap add a video to your Story.
- Choose the link icon on top of your screen.
- Choose + IGTV Video.
- Select the IGTV video with your created link.
- Tap Done.
And that’s it! It won’t appear on your screen. However, people will be capable of swipe up, see your video, and tap on your link in your IGTV caption.
Sharing links with your audience is helpful whether your targets are relationship-building or converting. If getting your Instagram followers up to 10,000 isn’t in the cards quite yet, here are some options:
You’re most likely doing this already, but you may add a call to action and a link within the bio section of your Instagram profile. Some IG users select to put the one specific link they need in their bio or use link shortening tools for personalization.
You can even use tools that let you keep a number of links at once (less updating your links, more conversions!). It’s known as an Instagram link tree and you can easily create one.
Just keep in mind to say “link in bio” in your caption whenever you publish (we did an experiment, and don’t worry, it won’t hurt your engagement if you say it.)
Publish your Story and let your followers know that they will DM you for a direct link. It’s super simple for them, and an effective way to build a relationship along with your audience since it might really feel even more personal when they receive the link straight from you.
Bonus Tip: Use the DM Me sticker, so your fans can get in touch with you directly with only one tap!
Publish your content, then make a poll that asks people if they want to get the link. All you need to do is check who chose ‘yes’ to your poll and you may send a link directly to them via DM on Instagram.