If you wish to get the most from your Instagram marketing technique in 2021, you have come to the proper place. In this article, we’re going to share the top Instagram marketing trends to watch in 2021 so you may get more followers, enhance engagement, and earn more revenue from the platform.
1. Content (Still) Reigns
It ought to come as no surprise that content is still a crucial thing to consider when planning your Instagram marketing technique. There are a number of content marketing tools that may enable you to create amazing Instagram content but do not stress too much overproduction worth. Since 2019, we have seen a trend towards unfiltered and “authentic” content from Instagram influencers and brands and that trend will proceed.
After all, this doesn’t suggest that you could just seize and share any outdated thing.
Whereas more candid content is on the rise, you still want to make sure that your content is eye-catching and tells a story. Instagram users have become increasingly better at figuring out if the content they’re seeing is genuine and authentic, thanks largely to accounts like Humans of New York and the influencers who’re sharing their failures too, instead of curating their feeds to solely present their successes. Just take a look at fitness influencer Hayley Madigan who makes it a point to repeatedly present herself posed and unposed in her Instagram posts:
You may discover that the photographs are both high-quality, eye-catching images. This lends credibility to your brand. Nonetheless, the truth that Madigan makes use of content that some would consider “unflattering,” lets her followers know that they’ll expect more from this fitness influencer than rehashing society’s perception of what “fit” looks like. Plus, it makes her much more relatable.
2. Even More Instagram Stories
Since its launch in August 2016, Instagram Stories has become incredibly popular with Instagram influencers. According to Meltwater, 86.6% of Instagram users put up Stories, and practically 80% of manufacturers say that Instagram Stories have had a huge effect on influencer content about their brand (Tribe Dynamics). Not solely that, however practically 90% of influencers publish content utilizing Stories with 63% of them saying they are going to use Stories “much more frequently” in the coming year.
Having an efficient technique for Instagram Stories is vital to get the most from this feature. We suggest benefiting from the functionality available to all users—polls, emoji sliders, stickers, and more—to encourage engagement. In case you have more than 10,000 followers, you may need to look into the Instagram Swipe Up feature. This allows you to add links for particular stories instead of constantly altering the link in your bio to match your marketing campaigns.
When you have access to the Swipe Up feature it is a lot simpler to promote content and particular promotions as Torrid does right here:
3. Reels Utilization Will Rise
Instagram Reels, Instagram’s response to TikTok, lets users create and edit short-form video content of 15-seconds each. Reels was launched in August 2020 and is presently available in more than 50 nations. Whereas TikTok influencers who’ve constructed a following on the platform aren’t likely to jump ship just because Instagram has a TikTok competitor, Reels is a superb choice to capitalize on TikTok-style content, trends, and challenges without having to move to another platform and construct their viewers again.
Manufacturers can leverage Instagram Reels of their marketing technique in several methods. For starters, even in case you’re not going to create content on TikTok, it might pay off big to stay up to date on what’s occurring on the platform. You possibly can then be one of the first creators to launch these trends on Instagram Reels. It is also useful to ease into Instagram Reels via informational content. Create the content on things you’re already knowledgeable about and share that with your viewers.
4. Relatable Influencers
With the trend towards authentic and unfiltered content comes a necessity for manufacturers to partner with relatable influencers. The average Instagram user is looking for a reference to real people whose lives look like their own—not celebrities. When looking for an Instagram influencer to represent your brand, think about all types of influencers. Increasingly nano and micro-influencers are being tapped for collaborations due to the connection they’ve with their audiences. Whereas they could solely have a couple of thousand followers, these influencers tend to have better engagement simply because it is easier for them to remain in touch with a couple of thousand people than hundreds of thousands.
5. Cause Marketing
In July 2020, Instagram launched a social fundraising function. Users can create fundraisers for private causes, their business, or on behalf of a pal or cause that is vital to them. Instagram launched the function in response to the impact of COVID-19 on the economy. At the time of the function’s launch, users on Instagram and Facebook had crowdfunded more than $100 million for those impacted by the pandemic. Instagram has said they’ve additionally “seen a large wave of digital activism responding to the global conversation around racial justice.”
Along with the new function from Instagram, cause marketing is a good way to let your followers know what’s vital to you. Gone are the days when it was sound business follow to maintain quiet about social issues. These days, Instagram users are looking for manufacturers that take a stand on the identical causes and issues that matter to them. And don’t think which you can just add a black box as your Instagram profile image in assist of the Black Lives Matter movement and call it a day—shoppers are becoming more and more comfortable calling out hypocrisy or lip service once they see it.