The Complete Guide About Instagram Reels Ads (2/2)

instagram reels ads tips

Keep reading to get more tips on using Instagram reels ads and get inspired by successful brands using reels ads.

Instagram Reels ads best tips

Do you want to know the way to get the most out of your Instagram Reels ads? Take a look at these top tips to create effective, engaging ads. And keep in mind: a great Reels ad is a lot like any other great Reel!

Tip #1: Time the Reel

In other words, ensure that you’ve arranged the Reel to fit in the 30-second limit so Instagram won’t cut it off!

Instagram Reels ads, like regular Instagram Reels, are from 15 to 30 seconds in length. If you’ve recorded a video that’s too long, you risk losing out on sharing your business’s most important message with your targeted audience.

Tip #2: Understand what your audience finds engaging

Don’t make guesses! Instagram Reels Insights is now a thing, you don’t have to.

Instagram Reels insights are metrics that help you measure how your Reels performed in terms of reach and engagement.

Instagram Reels insights accounts reached and content type

Source: Instagram

Track these numbers to see which kind of Reel engages the most of your current followers. Then, emulate that kind when creating your Instagram Reels ads.

For example, your Reels analytics may show you that your audience eagerly engages with how-to Reels and that the same format helps you reach the most people. Creating a how-to Instagram Reels ad might be a great method to resonate with your target audience and inspire viewers to tap your ad’s CTA button.

Tip #3: Add audio and text

Yup, audio is extremely essential — especially for Reels. Including the right audio to your Reel ads will help them blend in with organic Instagram content.

That being said, be inclusive. Some of your targeted audience might scroll the app with the sound off, and some might have hearing impairments.

Writing a compelling caption to your Reels (Reel ads included) is a great way to make sure that everyone will be able to understand, enjoy and engage with your content.

Tip #4: Get your dimensions right

No one will engage with a blurry ad. Ensure that the footage you’re using in your Reel is the ideal aspect ratio and size for full-screen Instagram ads.

The aspect ratio for a Reels is 9:16 and the best file size is 1080 pixels by 1920 pixels. Uploading files that don’t fit the bill can lead to blurry or awkwardly cropped Reels ads that will just look unprofessional.

Tip #5: Get into the Reel spirit

Reels and Reel ads are a great method to show off how fun, creative and thoughtful your brand is. So, as much as the target of your Reels ads is to generate traffic, views, or clicks, ensure to keep it fun. If you push your content too much, your audience is likely to swipe to the next Reel without interacting with it.

Instagram Reels ads examples

Here are some great examples of Reels ads from big brands that will give you more inspiration to kick off your first campaign using this placement.


The streaming service uses Reels to advertise new Netflix-exclusive shows.


Nespresso created Reels to highlight its commitment to sustainability and advertise an upcoming IGTV series.


The luxury car brand uses Reels to launch and advertise a new car model.

With some inspiration right here and the knowledge on how to begin, your business is ready to use Instagram Reels ads to reach your target audience, improve brand awareness and expand your reach on this platform.

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