Instagram Reels or TikTok: Which is Better for Short-Form Videos?

instagram reels or tiktok

Are you trying to choose Instagram Reels or TikTok? Let’s explore what Instagram Reels or TikTok is and which one is better for short-form videos.

Short-form videos are the perfect way for businesses to improve brand awareness and share helpful information with their customers without losing their attention.

When it comes to creating short-form videos, there are two main platforms that people tend to use: Instagram Reels and TikTok. Both platforms have their own unique set of features and benefits, so it can be difficult to decide which one is the best for you. 

Don’t forget, let us help you. First, we will go through what TikTok and Instagram Reels are.

What Is TikTok?

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos on any topic. TikTok is available in over 150 countries and is used by people of all ages. The app has been downloaded over two billion times and continues to grow in popularity. TikTok is one of the world’s most popular social media platforms.

TikTok is best for:

  • Hashtag challenges
  • Skits and memes
  • Product showcases, reviews, and recommendations
  • How-tos and tutorials
  • Explainer videos

Although TikTok is not famous for anything but businesslike, the platform attracts interest from brands. Product-centric posts and recommendations dominate the platform.

This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok.

The good news? All the kinds of content above are totally fair game for brands. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action.

For example, brands like Yours Skincare have built an organic presence on TikTok. That content is related to skincare tips, product showcases, and explainer videos showing what beauty product contains.

Yours tiktok feed - instagram reels or tiktok

With fast edits, catching voice-overs, and in-app music, these videos seamlessly blend entertainment value with education. This empowers brands to show off what they’re selling and lets their brand voice shine.

What Are Instagram Reels?

Instagram Reels is a short-form video platform that launched in 2020. It allows users to create and share 15-second videos on any topic. To edit Reels, you can use filters, music, and other creative tools. Reels can be shared on Instagram Stories, in the feed, or on other social media platforms.

Instagram reels are typically used for creative purposes, such as dancing, singing, or acting. They can also be used to showcase your work, share a behind-the-scenes look at your life, or give a tutorial on something you’re passionate about.

Instagram Reels is best for:

  • Creative content
  • Giving tutorials
  • Networking with other creators

These videos aren’t so different from those on TikTok in terms of visuals and music (although they’re arguably a bit more polished).

Think of Reels as an extension of your existing Instagram presence. It’s where your brand can be explored beyond your feed via Instagram’s search or the Reels tab on any profile.

This is where TikTok differs since their content discovery primarily happens through your “For You” page (FYP).

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