You’ve probably been hearing lots about Instagram Reels, because it’s launched in 50 nations worldwide as of August 5, 2020. Instagram is keeping particulars about utilization fairly secret so far, however, we’ve uncovered some Instagram Reels statistics you’re going to want to see.
Before we get into the Instagram Reels statistics, although, let’s ensure we’re all on the same page about what precisely this latest Instagram feature is and the way it works.
What Is Instagram Reels?
Reels is a new Instagram feature that lets customers create and share short-form video content material. Reels, like TikTok, allows you to record and edit 15-second videos, add sounds and effects, and then share the videos either along with your followers or, in case you have a public account, with the bigger Instagram community through the Explore web page.
You could be wondering why you’d use Instagram Reels in case you’re already utilizing TikTok. For a lot of Instagram influencers, Instagram Reels just is sensible. In any case, you’ve already put within the time and energy to construct a following on Instagram. Do you need to put in that effort on a different platform whereas still having to maintain your Instagram presence? Probably not.
With Instagram Reels, you don’t have to.
You might also be questioning what the distinction is between Instagram Reels and Instagram Stories. The sincere reply is “not a lot.” Both provide the chance to create short-form video content material that you could share with your viewers. Nonetheless, the variations are small but necessary.
First, Instagram Reels features a wider range of video editing tools, effects, and speed controls than Instagram Stories. You may as well use Instagram Reels to mix a number of videos utilizing the align feature to create seamless transitions. Not like Stories, Instagram Reels doesn’t enable the usage of photos—all Reels should be video content material. Another essential difference between Stories and Reels is that Stories can solely be shared with your followers. Reels, however, could be added to the Explore page where they’re obtainable to the whole Instagram community (in case your account is public).
In case you’ve already used Instagram, TikTok, or any other TikTok alternative, you’ll don’t have any problem getting began with Instagram Reels. However, even in case you aren’t acquainted with how any of these platforms work, it’s not hard to do. Right here’s a really quick overview of how Instagram Reels works.
How Does Instagram Reels Work?
To create Instagram Reels, simply select the Reels option on the bottom of the Instagram camera. You’ll then see the Reels modifying tools on the left side of your display. These modifying tools include:
Audio: Seek for and select a song or sound from the Instagram music library. You may also use your personal audio by merely recording a Reel with stay audio. Remember that once you share a Reel with original audio, your audio shall be attributed to you and other users can create Reels along with your audio by choosing Use Audio from your Reel (in case you have a public account).
AR Effects: You may select from a number of AR effects in Instagram’s effect gallery. These effects are created each by Instagram and users all around the world. It can be utilized to record multiple clips with completely different effects.
Timer and Countdown: Instagram Reels has a timer feature that permits you to record your video clips hands-free. When you press record, you’ll get a countdown from three before the camera begins recording for the amount of time you’ve chosen.
Align: Instagram Reels has a really cool align feature that helps you line up objects from a previous clip before recording your subsequent clip. This helps you create seamless transitions for issues like outfit changes (a popular TikTok effect) or including new pals in your Reel.
Speed: You may select to speed up or slow down part of the video or audio you’re utilizing to your Instagram Reels. This can assist you to stay on a beat or make slow-motion videos.
Instagram Reels Statistics You Have to Know
Now that we’ve lined a bit more about what Instagram Reels is and the right way to use them, let’s check out some Instagram Reels stats you should utilize to better understand the feature and how one can incorporate it into your Instagram marketing strategy.
1. Reels First Launched in Brazil as Cenas
Brazil is one of the largest Instagram markets, so it just makes sense that Instagram would test its latest characteristic, and TikTok competitor, Reels in Brazil. The characteristic launched in Brazil in November 2019 as Cenas.
2. Instagram Users Elevated 4.34% in Brazil
Brazil sometimes sees a 1% enhance in users each month on the Instagram platform. Between October 2019 and November 2019 (when Cenas/Reels was launched), nonetheless, Instagram users elevated by 4.34%.
3. Instagram Reels Expanded to France and Germany in June 2020
After Brazil, Facebook expanded Instagram Reels into France and German markets on June 24, 2020. The app was additionally updated extensively.
4. Instagram Downloads Increased 11.4% in India
Instagram Reels launched in India on July 12, 2020. From July 12 via August 16, 2020, Instagram downloads increased solely marginally, from 7 million downloads within the 30 days previous to the launch of Instagram Reels to 7.8 million downloads after the launch (Apptopia). This is a rise in Instagram downloads of 11.4%.
5. Instagram Daily Active Users Remained Flat in India
In India, Instagram was averaging 100 million daily active users previous to the launch of Instagram Reels. That quantity has remained flat since Instagram Reels was launched (Apptopia).