Instagram Reels Statistics That Will Blow Your Mind (2/2)

Instagram Reels Statistics

Continue to discover the other Utilizing Instagram Reels Statistics that will blow your mind…

6. Average Time Spent on Instagram Utilizing Reels Elevated 3.5% in India

Director and head of partnerships at Facebook India, Manish Chopra, mentioned that “Reels is being received very properly and a variety of public figures and creators from across India are beginning to use the feature.” That is considerably reflected in the average time spent on Instagram by Indian users, growing by 3.5% because of the launch of Instagram Reels (Apptopia).

7. 20 of NBA’s 30 Teams Are Utilizing Reels

Based on Conviva, two-thirds of the NBA’s franchises have posted at least one Reel because the feature launched in the US on August 5, 2020.

8. NBA Teams’ Reels Average 22% Higher Engagement

Instagram Reels has gotten NBA franchises 22% higher engagement than the average engagements they’ve had from standard Instagram posts or Instagram Stories (Conviva).

9. Los Angeles Lakers Got Highest Engagement of Teams Utilizing Reels

The Los Angeles Lakers received the most engagement per Reel within the NBA, gaining greater than 385,000 engagements and more than 4.1 million plays from a single video.

10. Houston Rockets Led NBA in Total Plays of Reels

The Houston Rockets led the league in total plays of their Reels, garnering greater than 11.7 million plays throughout five videos, enough for them to rank second in overall engagement per Reel.

11. Louis Vuitton Gets an Average of 7M Views

Fashion giant Louis Vuitton reports that all of their Reels have gone viral, averaging almost 7 million views throughout Reels.

12. Sephora France Gets More Than 453K Views

Make-up brand Sephora has been getting an average of 453,000 views on each of their Reels utilizing make-up tutorials, product demos, and user-generated content.

13. Red Bull France Gets More Than 2.4M Views

Utilizing Reels

Red Bull France already has numerous viral Reels with their top-performing Reel getting more than 2.4 million views.

14. Junesixtyfive Gets More than 2.7M Views

Utilizing Reels

Junesixtyfive is a fashion influencer who treats her Reels as an extension of her feed. Her hottest Reel—an outfit change transition—has racked up more than 2.7 million views.

15. Balmain Gets More Than 1.2M Views and 100K+ Likes

Utilizing Reels

Fashion brand Balmain focuses on what they know their viewers’ wants and it works. They average more than 1.2 million views and get hundreds of thousands of likes on each Reel.

Summary of  Utilizing Reels Statistics

  • Instagram Reels launched as Cenas in Brazil, November 2019.
  • Brazil’s Instagram users sometimes improve by 1% each month.
  • Brazil’s Instagram users elevated by 4.34% between October 2019 and November 2019 (when Cenas/Reels was launched).
  • Facebook updated and expanded Instagram Reels into France and German markets on June 24, 2020.
  • Reels was launched in India on July 12, 2020.
  • Instagram downloads in India elevated from 7 million downloads within the 30 days prior to the launch of Instagram Reels to 7.8 million downloads after the launch (a rise in Instagram downloads of 11.4%).
  • Instagram averages 100 million daily active users in India after the launch of Instagram Reels (identical as before the launch).
  • The average time spent on Instagram in India elevated by 3.5% because of the launch of Instagram Reels.
  • Instagram Reels is available in 50 nations as of August 5, 2020.
  • Two-thirds of the NBA’s franchises have posted at least one Reel because the feature launched in America.
  • NBA franchises are getting 22% increased engagement with Instagram Reels as compared to Instagram posts or Instagram Stories.
  • The Los Angeles Lakers top the league in engagement on Instagram Reels with greater than 385,000 engagements and more than 4.1M plays on a single video.
  • The Houston Rockets lead the league in total plays of their Reels with more than 11.7M plays throughout five videos.
  • Louis Vuitton averages 7M views on each Reel.
  • Sephora France gets more than 453K views on each Reel.
  • Red Bull France has several viral Reels with more than 2.4M views on their hottest Reel.
  • Fashion influencer Junesixtyfive has gotten greater than 2.7M views on her outfit change transition Reel.
  • Balmain gets greater than 1.2M views and 100K+ likes on each Reel.

Instagram Reels as a TikTok Alternative

Before we close, it’s necessary to check out how Instagram compares to TikTok. If TikTok disappeared tomorrow, it’s likely that many TikTok influencers would flock to Instagram Reels since they likely already have a presence and following on the Instagram platform.

However, if we’ve realized something about marketing to Gen Z, it’s that they like to march to the beat of their own drum. Meaning it’s just as seemingly that the Millennials, Gen Xers, and Xennials who’ve discovered a home on TikTok would head on over to Instagram Reels whereas Gen Z opts for another of the popular TikTok alternatives (or finds something entirely new).

Instagram Reels is constructed properly into the Instagram platform as just another feature and there’s not a simple technique to discover and watch Reels, so it has an extended approach to go before it is going to be a direct competitor for TikTok. Nevertheless, for Instagram influencers who already have a following on Instagram, Reels may be a greater choice than TikTok where it could be harder to gain and maintain traction.

TikTok additionally provides a lot more in terms of video modifying tools, effects, and sounds. And, since other social media platforms like Snapchat are creating filters and lenses for TikTok, plainly TikTok is going to proceed to outperform Instagram Reels with its features.


Instagram Reels is a pleasant addition to Instagram’s options and provides one thing barely completely different from Tales since you possibly can share your Reels with your entire Instagram group you probably have a public account (whereas Instagram Tales are solely obtainable in your followers).

Because the characteristic turns into extra mature, it will likely be fascinating to see how manufacturers and influencers are capable of leveraging the recognition of the Instagram platform to make Reels work for his or her companies. As we’ve identified with the NBA, manufacturers are already seeing will increase in engagement from utilizing the Reels characteristic, however, there’s an extreme lack of actual numbers obtainable.

Test again usually to get all the most recent Instagram Reels Statistics!

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