Instagram repost feature is a new way to easily share other people’s posts to your feed or story — without taking screenshots or using third-party apps. It’s simple, quick, and helps you give credit while keeping your followers engaged.
In this guide, we’ll show you how the Instagram repost feature works and where your reposted content appears. Whether you’re a creator, brand, or everyday user, this tool can help you boost reach and engagement.
Keep reading to learn how to use the repost feature — and try it out on your next favorite post!
What Is the Instagram Repost Feature?
Previously, reposting on Instagram meant using third-party apps or manually downloading content and uploading it again — an inconvenient process, sometimes against Instagram’s terms, and didn’t always give proper credit.
Now, Instagram is testing a built-in repost feature that offers:
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Seamless resharing of public Reels and feed posts.
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Automatic tagging of the original creator.
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Visibility to your followers in their feed.
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A new “Reposts” tab on your profile that organizes your reshared content separately from your original uploads.
This change makes resharing content safer, faster, and more transparent — while still respecting the original creator’s rights.
Where Do Reposts Appear?
When you use the native repost button on Instagram, here’s what happens:
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The repost does not appear in your main grid by default.
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It appears in a dedicated “Reposts” tab on your profile (next to your Posts, Reels, and Tagged tabs).
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It still shows up in your followers’ feeds, just like a regular post.
So, even if someone visits your profile, they won’t see the repost unless they open the Reposts tab.
This feature is similar to TikTok’s repost function, where shared content appears in your followers’ feeds but is kept separate from your original uploads on your profile.
Can You Show Reposts on Your Main Profile Grid?
Yes — but only if Instagram offers you this optional toggle during the repost process:
“Also add to profile grid”
When this option is available and switched on, the repost will appear:
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On your main profile grid alongside your original uploads.
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In the Reposts tab at the same time.
But not all users have access to this feature yet — it’s still being tested. If you don’t see this toggle, it simply means your account or app hasn’t received the full feature rollout.
How to Repost to Profile Grid — If the Option Isn’t Available
If your account doesn’t yet support native reposts on your grid, here’s a manual workaround that guarantees the post will appear on your main profile:
Manual Repost Steps:
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Ask permission from the original creator (unless it’s clearly marked as shareable).
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Use a tool like Repost for Instagram, DownloadGram, or InSaver to save the post or Reel.
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Re-upload it to your feed as a new post.
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In your caption, give full credit to the original creator (tag their handle and optionally mention them in the first line).
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Use hashtags like
#repostor#sharedwithpermissionto stay transparent.
Note: Never repost without permission if the content is copyrighted or belongs to a private account.
Difference Between Story Shares and Reposts
| Type | Shows in Feed? | Shows on Profile? | Where to Find It |
|---|---|---|---|
| Repost to Story | No | No | Disappears after 24h (unless saved in Highlights) |
| Native Repost | Yes | No (unless toggle enabled) | Feed + Reposts tab |
| Manual Repost | Yes | Yes | Main profile grid |
August 2025 Update: Repost Rollout
According to Meta’s August 2025 update:
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The repost feature is now live in most regions.
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Users will begin to see the “Reposts” tab by default.
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The “Add to Profile Grid” option is still being tested, so not all users will have it yet.
Keep your Instagram app updated to the latest version to increase your chances of getting access to these tools early.
Final Thoughts
The Instagram Repost feature makes sharing content easier and more seamless than ever. Whether you’re highlighting a friend’s post, sharing customer content, or boosting your favorite creator’s work, reposting helps you stay active and connected on the platform.
Now that you know how it works and where reposts appear, give it a try! It’s a simple way to engage your audience and add more variety to your feed — all while giving credit where it’s due.