Instagram Statistics That Matter to Marketers in 2021 (1/2)

Instagram Statistics

2020 was a year of new developments at Instagram, with some fascinating new Instagram statistics rising along the way. Now much more than a photo-sharing platform, Instagram has launched a ton of options to assist businesses market and promote directly from the app.

As you plan your Instagram marketing strategy for 2021, it’s vital to know the newest facts about this very popular social network. To ensure you’re working with the proper info, we’ve compiled all the important Instagram statistics in 2021 you want to concentrate on this year.

Fast stats for Instagram

1. Instagram turned 10 years old in 2020

Instagram officially launched on October 6, 2010, and a million folks had created accounts by December of that year.

The primary-ever Instagram post actually came to a couple of months earlier. On July 16, 2010, when co-creator Kevin Systrom posted a test picture of a canine.

2. Instagram is the sixth-most visited website

Regardless that Instagram is primarily used via a mobile app, it nonetheless cracks the top 10 for website visits. Individuals could be viewing your posts on a larger display than you suppose.

3. Instagram is the 9th most popular Google query

The top 10 searches embrace generic terms like climate and news. Facebook, Google, YouTube, and Amazon additionally feature within the top 10, and all ahead of Instagram. However, again, it is a great showing for Instagram since it’s primarily accessed via an app.

4. Instagram has the 4th-most users of any cell app

Since Instagram is primarily a cell platform, this stat bears more weight than website visits. For active customers of a cell app, Instagram is outranked solely by Facebook, WhatsApp, and Facebook Messenger.

Instagram user statistics

Who exactly is utilizing Instagram? These Instagram user statistics reveal the details of Instagram’s viewers in 2021.

5. Over 1 billion people use Instagram every month

That makes Instagram the second-ranked traditional social network in terms of active customers, behind Facebook.

When contemplating all social platforms, Instagram ranks sixth – behind Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat.

6. 88% of users are exterior the U.S.

Americans are the largest Instagram viewers, however, they’re very far from the majority. Rounding out the top five nations for Instagram customers are:

  • India: 120 million customers
  • Brazil: 95 million customers
  • Indonesia: 78 million customers
  • Russia: 54 million customers

That is vital info when thinking about the way to define your target audience on Instagram, and what sort of content to create.

7. Instagram reaches 140 million U.S. users

That’s an 8% enhance over Q3 2020.

Sure, we simply told you that U.S. viewers represent solely 12% of all Instagram customers. However, it’s nonetheless a vital viewer that’s rising consistently.

8. 14% of U.S. adults have never heard of Instagram

Remember that whereas Instagram does have an enormous reach within the U.S., it doesn’t reach everyone. That’s why understanding your audience is so vital.

9. Instagram saw 17.0% user growth in Western Europe in 2020

The area will finish 2020 with 132.8 million customers, eMarketer predicts. That’s a rise of 19.3 million customers in 2018.

Before the pandemic, eMarketer had predicted solely 5.2% growth for the area. They revised their estimate upwards twice this year.

Instagram users in Western Europe data

Supply: eMarketer

10. The nation with the highest Instagram proportion reach is Kazakhstan

Kazakhstan may not have the most Instagram customers, however, it’s the nation where Instagram reaches the best proportion of the population: 72%, to be exact.

Rounding out the top five nations with the best percentage reach are:

  • Brunei 71%
  • Iceland: 67%
  • Kuwait: 66%
  • Turkey: 66%

In case you’re marketing to folks in these nations, Instagram might be an especially efficient platform for each organic content and paid Instagram post.

11. The gender mix on Instagram is fairly even: 51% female and 49% male

Nevertheless, within the U.S., a substantially higher percentage of women (43%) use Instagram than do males (31%). And it’s worth noting that Instagram doesn’t publish promoting data for genders apart from “female” or “male.”

These discrepancies present that you couldn’t make assumptions about demographics on Instagram—or some other social network. And also you definitely can’t make assumptions about the demographics of your own followers.

Instead, use social media analytics tools to get detailed details about your own viewers, for a greater content strategy and advert focusing on.

12. 5% of U.S children under 12 years old use Instagram

That’s regardless of Instagram user guidelines that require customers to be 13 years old before they will create an account. Amongst children aged 9 to 11, 11% use Instagram.

Instagram utilization statistics

Now that you realize who’s utilizing Instagram, let’s look at some Instagram utilization stats to disclose how they’re utilizing the network, and how often.

13. Instagram customers spent an average of 30 minutes per day on the platform in 2020

That’s a rise of almost 4 minutes over 2019. If that doesn’t sound like lots, think about that it’s a 13.8% jump. Before the pandemic, eMarketer predicted time spent on Instagram would enhance by only 1.5% in 2020.

In comparison, Facebook customers solely spent 1.4 more minutes per day on the platform in 2020, a rise of 4.3%

Facebook Instagram Snapchat average time spent per day US users

Supply: eMarketer

14. 200 million Instagram users visit at least one business profile each day

Throughout these 30 minutes on the platform, a big portion of Instagram customers are checking out business profiles. Is yours one they could want to visit?

15. 81% of people use Instagram to assist research services and products

And 2 in 3 people say the network helps foster interactions with manufacturers.

16. 130 million Instagram users tap on purchasing posts every month

Whereas the Instagram stat above exhibits folks’ research purchases within the platform, this confirms that individuals are making purchases directly from Instagram.

With all the new purchasing and e-commerce features rolled out this year, it’s simpler than ever for manufacturers to promote merchandise directly within the app. In case you’re not utilizing Instagram’s purchasing features yet, check out our post on how to sell products on Instagram.

17. More than 50% of Instagram accounts use Explore every month

The Explore tab is a place for Instagram customers to find new content and new accounts to follow. Getting your content featured on Explore is a key approach to expose your brand to new followers.

18. California’s most-mentioned holiday cookie is gingerbread. In New York, it’s sugar cookies

Why should marketers care? It’s true it is a fairly random Instagram statistic. However, it’s a great instance of how regional variations can affect perception.

Might this cookie preference extend to Instagram posts and adverts? Solely testing can let you know for sure. Testing is the only approach to know for sure what colors, words, and content (or cookie) types connect finest with your viewers.


19. 11% of people use Instagram as a news source

That’s nowhere near the proportion of people that get news from Facebook (36%), however, it’s still worth considering when thinking about the way to roll out new product launches and different brand announcements.

Within the U.S., 26% of individuals aged 18 to 24 have recently used Instagram specifically to access coronavirus news.

20. Solely 1% of Instagram users use no other social platforms

Instagram customers are social butterflies: 92% of them additionally use YouTube, and 86% use Facebook. Interestingly, less than half of Instagram customers (43%) additionally use TikTok.

21. Over 1 million Instagram posts each day point out the phrase “meme”

Memes are a serious trend on Instagram. Does that imply your brand ought to create a post for each new meme? No. But when the meme matches, it could be worth a try.

Meme accounts embody some essential lessons that all Instagram marketers ought to learn. We explain all of them in our post on what manufacturers can learn about Instagram marketing from meme accounts.

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