Instagram Tools: 20 Essential Apps for Management in 2018 (1/2)

instagram tools

Instagram is more than just a casual pastime: It’s a strong marketing platform for enterprise owners everywhere.

With over half a billion daily active users, Instagram has opened up large opportunities for brands to search out new customers and get their products seen. Tactics, like running Instagram adverts and reaching out to influencers, are effective, but without the best tools, it may be tough to get the results that you want.

To help you turbocharge your Instagram account, we’ve put collectively a top-notch toolkit of Instagram tools that may set your online business apart and drive more customers to your online store.


Great for: Content creation
Price: Free

Instagram tools: VSCO
Image credit: VSCO

It’s been a while since Instagram’s default filters had been the bleeding edge of mobile picture editing, and in the meantime, VSCO has emerged as the reigning champ of making beautiful images on-the-go. Part picture editing platform and part social media network, VSCO should be at the heart of every Instagram strategy.

VSCO has an in-depth editing suite and a slew of high-quality default filters that may take your smartphone images to a completely new level. There’s additionally a huge library of filters available for buy, providing you with endless potential for customizing your pictures and setting them apart from the pack.

VSCO is available for iOS and Android

2. Snapseed

Great for: Content creation
Price: Free

Instagram tools: Snapseed
Image credit: Snapseed

Snapseed is another picture editing app that provides you with the choice to fine-tune your pictures. While Instagram’s default filters edit your entire picture at once, Snapseed allows you to apply your effects with a brush so that you could perfect the details of each picture.

Snapseed’s Stacks are another great function, letting you save groups of filters as a template. These Stacks can then be utilized to future pictures, giving your entire feed a consistent look and saving you time.

Snapseed is available for iOS and Android

3. Afterlight 2

Great for: Content creation
Price: $2.99

Instagram tools: Afterlight 2
Image credit: Afterlight

Afterlight 2 is an image editing app that boasts a default set of dozens of filters, textures, and frames, providing you with tons of different choices for tweaking your images right off the bat. You may also create and save your very own filters, and work with multiple picture formats in the app. It includes typography tools as well to help your photos stand out.

With its sleek and easy design, Afterlight is an easy-to-use, must-have tool for making your Instagram pictures pop.

Afterlight 2 is available for iOS, while the previous version (Afterlight) is available for Android

4. Canva

Great for: Content creation
Price: Free

Instagram tools: Canva
Image Credit: Canva

Canva is an app that you should utilize to create photos that stand out, whether it’s in your Instagram feed or in your stories. You may superimpose text, create multi-image layouts, and pull in a wide range of graphics to level up your posts and get your followers’ consideration.

It’s particularly helpful to create stories that stand out, and when you stick to a few consistent picture formats and fonts on Canva, you can begin to ensure your followers always recognize your content material.

Canva is available for iOS and Android, and you may use it on the web as well.

5. Photoshop Express

Great for: Content creation
Price: Free

Instagram tools: Photoshop Express
Image credit: Photoshop

That’s right, you should utilize Photoshop on your phone.

While the mobile app for Android and iOS doesn’t include every function of the desktop app, it does provide a strong image editing experience that provides you with lots of control over your images. They’ve streamlined the work you’d do on your pc into useful tools, like blemish removal, which may remove spots, dirt and dust from your picture with a single touch.

You’ve also got access to multiple controls, filters, presets and choices you wouldn’t get elsewhere, like the ability to add a watermark to your pictures.

Photoshop Express is available for iOS and Android

6. Repost for Instagram

Great for: Content Curation
Price: Free

You don’t always need to be the person behind the lens taking the images. When you have a community of consumers who post user-generated content material (UGC) you should utilize Repost to curate their photos and provides them credit at the same time.

To share a picture from someone else’s Instagram account on your own, just copy the Share URL on the post you wish to share, and open Repost on your phone. It’ll add a credit icon to the picture, copy the description, and have you ready to publish to your account in seconds.

Repost is available for iOS and Android

7. PicFlow

Great for: Content creation
Price: Free with in-app purchases

Instagram tools: PicFlow
Picture credit score: PicFlow

If you need to add more video to your feed, however, you don’t feel up to shooting something, PicFlow may help. It creates 15-second slideshows utilizing your pictures, and you may add and edit the audio directly in the app. You may even control the timing of the slideshow, and you can create some really interesting visual effects by mixing in photos editing with other apps on this list.

PicFlow is free to use for iOS and Android, however, if you want to remove the watermark, or unlock extra transitions, you may improve within the app.

This has probably happened to you: you’re scrolling via Instagram, a shot of somebody’s outfit catches your eye and you want you can purchase everything that they’re wearing immediately.

While which may sound like a pipedream, it’s actually attainable. With the best tools, you may transform your Instagram feed into a full buying experience, letting your customers purchase everything that they see and helping them get a greater idea of how your merchandise look and feel in real life.

And when you may already be utilizing apps that provide useful workarounds to make your Instagram account a viable sales channel, we’ve got something that you’ll need to check out.

8. Shopping on Instagram

Great for: Selling more
Price: Free for Shopify merchants

With the Shopping on Instagram sales channel, Shopify merchants in multiple nations can now tag merchandise in their posts and stories and let users complete the entire buyer journey—from discovery to checkout—without leaving the Instagram app.

To begin utilizing Shopping on Instagram, you’ll need to:

  • Be located in one of the eligible nations (US, UK, Australia, Canada, Germany, France, Italy, Spain, or Brazil)
  • Have the Fb channel installed in your Shopify store with an approved Fb Shop
  • Have an Instagram Business account

9. Instagram Shoppable Feed (Shopify App)

Great for: Selling more
Price: $4.99/month (with 7-day free trial)

Your Instagram images aren’t just an effective way to engage potential customers on social media. They’ll also show your site visitors how your products look in context, or how they’ll work together. With Instagram Shoppable Feed, you may easily add your Instagram pictures to your store, and tag the merchandise featured in each image.

Hot Shapers uses Instagram Shoppable Feed to showcase their Instagram images on their homepage.

Instagram tools: Shoppable feed
Image credit: Hot Shapers

Their feed is product-focused and on-brand, so it helps their potential customers see the merchandise in action. Not only that, when they click on a picture, they see the featured product’s value, and a hyperlink to purchase it.

Instagram tools: Shoppable Feed Examples
Image credit: Hot Shapers

A successful marketing campaign on Instagram doesn’t finish with sharing an image. Diving deep into Instagram analytics is crucial for getting the most out of your enterprise’ marketing strategy. You want to be able to analyze and refine your store’s efficiency every step of the method.

When you have a Business Account on Instagram, you’ll be capable to see analytics including how many people have viewed your profile, which days get the most impressions, demographic breakdowns of your followers and more. If you wish to go deeper, however, there are tools that may assist you to get the detailed information you crave.

10. Sprout Social

Great for: Analytics
Price: $99 – $249/mo per person

Instagram tools: Sprout Social
Image credit: Sprout Social

Sprout Social is a social media management platform with extensive content material scheduling and publishing tools. Sprout Social also provides in-depth Instagram analytics, providing you with access to detailed reports about how your newest posts have been performing.

With Sprout Social’s analytics, you’ll be able to track engagement and compare the success of your store’s account against the success of other accounts that you handle.

Moreover, Sprout Social has tools for monitoring hashtags and comments, helping you retain your fingers on the pulse of your community and discover new opportunities for engagement.

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