Over the last few months, Instagram had updates on the verification application process on both Instagram and Facebook. In this guide, we show you more information about Instagram verification and what does it mean and not mean this year. It also includes what you should remember when sending requests to verify your answers.
Let’s dive in!
What is Verification?
Verification is a method for people to know that the accounts that they are following or searching for are exactly who they say they are. It helps people make sure that an account is real and authentic. Instagram said that verification badges aren’t an endorsement from them. They also don’t consider it a symbol of importance.
Instagram verification is a part of equity work. Recently, Instagram found that some users were unsure about the purpose of verification, how to verify an account, and whether verification affects how an account is treated on both Facebook and Instagram.
Instagram has made it easier for people to request verification by updating the form on the app, as you can see. So, people can better understand what they need to submit to verify their account. And what people need to offer more transparency on Instagram requirements. These requirements are for both Facebook and Instagram.
How do I get verified?
- Your account must be of a real person, registered business, or entity.
- Your account must be the unique presence of the person or business it represents. Notable entities such as pets or publications are also eligible.
- Only one account for a person or business may be verified, with exceptions for language-specific accounts.
- Your account must be public and have a bio, profile photo, and at least one post.
- Your account must represent a well-known, highly searched-for person, brand, or entity.
Instagram also verifies accounts that are featured in multiple news sources. Paid and promotional content are not news sources (as Instagram considers). Across Instagram and Facebook, they added to their list of news sources more diverse outlets including those from additional Black, LGBTQ+, Latinx media, and more from all over the world. With these updates, users can now share information about their audience, the region they are most well-known in and include up to five new articles to help Instagram has more context when reviewing the application.
What does verification mean and NOT mean?
Verification just simplifies authenticity and notability. It’s not Instagram’s endorsement. Getting verification doesn’t mean the Instagram algorithm is interested in your content in terms of where your content appears. Instagram relies on sources such as credible press coverage and examining the person’s cultural impact when reviewing the applications.
Unfortunately, verified accounts can get a security risk for account holders. Hackers may try to take control of a verified account to sell the badge. Instagram recommends you to have two-factor authentication set up for protection from hacking and to be mindful of scams and impersonation attempts.
Can I transfer my verification badge to other accounts?
NO. Verified accounts can not change the account’s name or transfer this badge to a different account. The purpose of this blue badge is for Instagram to show that they have confirmed that you are who you say you are.
What happens when Instagram finds a suspicious or malicious verification?
If Instagram finds that an individual is selling verified accounts to others, they will take action. They conduct regular sweeps both on and off the platform to find and remove malicious actors from Instagram. Take a look at this Instagram’s Community Guidelines here.
Instagram is always making changes to improve everyone’s experience on both Instagram and Facebook. For more information on verification, check out our guide.