Creators can tell their stories, grow and make a living on Instagram and Facebook using additional features. Whether they are just newbies or are further along in building their businesses on social media platforms, Instagram always supports them to achieve their goals.
Creators can use Instagram to collaborate with brands, sell their own products, get money from their supporters. They can also earn a percentage of revenue from Instagram ads that run against their video content.
However, Instagram has only just scratched the surface. We believe that there are more things they can do to support creators around the world.
Instagram has announced new features to help creators make a living as they build their personal brands across this platform.
Introducing Affiliate
Creators have always shared products they love on Instagram. People tend to trust their favorite accounts for inspiration and new products. These days, creators can tag products from the brands they work with. So, Instagram give creators more access to the shopping tools and allow them to get rewarded for the purchases they drive.
Instagram announced that in the coming months, they will begin testing a native affiliate tool. This tool will allow creators to explore new products available on checkout, share them with their followers and get commissions for the purchases they drive – all in the Instagram app.
Once followers come across an affiliate post from a creator featuring a tagged product, they will see “eligible for commission” at the top of the post. It’s the way that their purchases help support that creator.
This will help people to shop directly from their favorite creators and give brands a new way to collaborate with and reward creators who share their products. Instagram will test Affiliate in a small group of US-based creators and businesses including Benefit, Kopari, MAC, Pat McGrath Labs, and Sephora. Then, it will expand to more Instagram’s partners in the future.
New Shops Features on Instagram
For creators who have their own merchandise lines, Instagram is making it way more easier to add an existing shop or open a new shop on their Instagram profile.
- Creators who want to sell their products can now link their personal profile to their business profile. This helps them to display and sell their products directly to fans. The ability to link a shop to a personal profile will be available globally from June 8th.
- Creators can also arrange a new shop and drive engagement with exclusive product launches from the Instagram app. Make it by linking their account with one of Instagram’s four merchandise partners: Bravado/UMG, Fanjoy, Represent, and Spring. This will roll our to all eligible creators in the US by the end of this year.
Stay up to date on new shopping features for creators with us!
How to earn from Badges and Stars
Badges on Instagram Live and Stars on Facebook allow creators chances to earn from their supporters. Instagram keeps improving to these features to unlock more earning potential. For example, Instagram will allow supporters to purchase multiple badges during an Instagram Livestream. Instagram is also testing the ability for fans to send Stars during recorded content, and expanding Stars on nine new markets.
More and more creators are using these tools to engage directly with their fans. Instagram wants to reward these creators for the impact they’re bringing to this communities. That’s why Instagram is launching ways for creators to earn more money for achieving certain milestones with Badges and Stars.
- Starting in June, creators on Instagram can earn an extra payout once they hit certain milestones while using badges in Live. For example, they go Live with another account.
- Facebook also launched Stars Challenges. Creators in this program can earn from Facebook in the form of free Stars if they achieve certain milestones. For example, they broadcast a certain number of hours or getting a set number of Stars within a designated time period.
These updates can help creators as they build their careers and make a living on Instagram. No matter what creators’ purpose is, they want to connect wth brands, earn money directly from their followers, or get paid for their content, Instagram has updated tools to support them.