It’s been over a year since Instagram Reels was launched in most nations. We all know that video content is highly effective. And individuals have short attention spans. So, introducing a function that customers can use to create and share short video clips (without having to make use of TikTok) sounds like the way to go. It is sensible.
Although does it stay up to its expectation? In this article, we discover many professionals utilizing this function. If it’s still all new to you, keep reading as we also discover important ins and outs of Instagram Reels and a guide for how you can include them in your content creation technique.
What Are Instagram Reels?
Instagram Reels is a video function that lets customers create entertaining video content. In short, it lets customers record short video clips that they’ll add to the Reels tab or their Stories and the Explore Feed. The clips will be something from 15 seconds to 30 seconds lengthy and could be organized with music/audio clips and jazzed up with fun parts like Instagram stickers. In case you don’t wish to use video clips that you just record in real-time, it additionally provides you the choice of utilizing pre-recorded videos from your gadget.
Principally, it works lots like TikTok. The options and enhancing instruments are additionally similar to TikTok. What’s extra, similarly to TikTok’s For You options, your reels may also appear in other customers’ tabs. The one actual difference is the size of the video content (with TikTok, you may add up to a minute of video footage, whereas Instagram limits it to solely 30 seconds) and most likely the viewers (TikTok is extra popular among Generation Z, whereas Instagram is preferred by millennials).
What Are the Benefits?
When utilizing social media to spice up model awareness, it’s essential that your content will get engagement. As video content is often extra engaging than different varieties of posts, it could assist you to get the attention of your audience to assist develop your model.
Basically, Instagram Reels is one more avenue that individuals can use to engage with your content. Plus, as you may repurpose previous videos (even user-generated content), it shouldn’t essentially extra give work for you.
As mentioned, Instagram Reels doesn’t restrict you to solely your own followers. In addition to showing on the separate Reels tab in your profile and your Instagram Feed, it may also be found by the broader Instagram community via Explore, in case you have a public account. This guide for Instagram Reels will help you to develop your followers and attract new audiences.
Creating an Instagram Reel
All in all, it’s pretty simple to use this function. On the prime right-hand corner, you click on the plus icon and slide to the “Reel” possibility on the bottom of your screen. You possibly can either select to record your reel as a sequence of clips that you just record individually or all in one go. Alternatively, you may also add a present video from your gallery.
You’ll now see a variety of instruments on the left-hand aspect of the screen that you should utilize to create your video. These embody:
You may seek a song through Instagram’s personal music library or use your individual audio. In case you’re looking, for one thing, extra specific, the platform additionally recently gave customers the ability to seek audio via the Search tab on Instagram Reels. This way, it’s also possible to benefit from trends. Music is a key factor of Instagram Reels and so that you’ll want to discover the proper soundtrack to your video with this guide.
You have got two choices: 15 seconds or 30 seconds. Merely faucet the icon with the 15 or 30 to alter the duration of your clip.
You’ll be able to either slow down or speed up your clip. This may be fairly helpful in case you’re creating how-to videos.
Instagram gives a number of particular effects created by the platform and actual creators that you should utilize to liven up your video. From party lights to funny faces to pastels, you’re certain to search out one thing that matches in with your branding.
To make it easier to record your individual video clips, you should utilize the timer and countdown function. All it’s good to do is choose the length of the clip and set the timer. This way, you won’t have to carry the record button for the whole recording. It’s also possible to change the 3-second countdown to 10 seconds in case you want extra time to prepare for the moment of glory.
With Instagram Reels, you may also add most of the 30 hashtags just like you are able to do with another Instagram post. Whereas Instagram Reels is extra visual, it’s nonetheless a good suggestion to add hashtags as it could enhance the visibility of your content, enhance engagement, and, in the end, get the proper individuals to take discover your content.
You possibly can, for instance, include hashtags to join a present dialog that’s related to your niche. Alternatively, you may create your individual conversation or fun challenge by utilizing branded hashtags.
Many manufacturers additionally use hashtags with their Instagram Reels to communicate their model values. As inclusivity and social causes are expected to become even more necessary to customers, the proper set of hashtags will help you to create an extra authentic and deeper relationship with your audience. If there’s a campaign that you’re concerned about or a cause that you just care deeply about, you should utilize hashtags in your Instagram marketing technique to indicate your support. In short, in case you present your support for one thing apart from your model, you’ll get extra support for your model.
Listed below are a number of the most popular hashtags for Instagram Reels you could try in this guide:
Whereas utilizing widespread hashtags will help customers to find your content, it’s extra competitive as billions of other videos are additionally utilizing these hashtags. Your objective ought to instead be to seek out the proper balance between widespread hashtags and other relevant hashtags which can be extra focused (in other words, less generic) and can fit in with your model.