A Guide to Mastering Instagram Reels (2/2)


Continue to discover a guide to mastering Instagram Reels…

How Does The Algorithm Work?

Whereas it’s not completely clear how the algorithm for Instagram Reels work precisely, it tends to work in favor of the next sorts of content:

  • Vertical videos
  • Traits that customers can be a part of or content that inspires
  • Enjoyable and entertaining videos
  • Tutorials
  • How-to videos
  • Videos with results, filters, and/or textual content
  • Videos with original audio or music from the platform’s music library

And, here are the sorts of videos that may get you the alternative impact:

  • Low-resolution videos
  • Blurry videos
  • Videos with borders
  • Textual content-heavy videos
  • Videos that don’t meet the Community Guidelines (in other phrases, content that promotes hate speech, bullying, and abuse or incorporates graphic violence or nudity)
  • Videos with watermarks and logos from different apps

Mainly, Instagram will showcase reels that customers are prone to watch fully, like, or comment on.

Guide for Mastering Instagram Reels

Showcasing merchandise

Instagram Reels is a good way to show merchandise. As they’re shoppable, you add a fast product demonstration and tag the product immediately to spice up sales. Even when the person doesn’t buy it essentially, they could select to study more about your product or reserve it for later.

For instance, in case your niche is fashion, you should utilize it to point out off different outfits by utilizing transitions.

Educational content

When utilizing it to share educational content, you may create short-form how-to videos or share your prime ideas. This kind of post can assist to point out to your followers that you’re certainly skilled in your niche.

It doesn’t even essentially be humorous. For instance, Khabane Lame, one of many biggest social media influencers on TikTok, has acquired millions of likes on Instagram for his humorous how-to videos.

Repurposing longer videos

As you may also upload an existing video, you may, for instance, use it to repurpose TikTok videos and even YouTube videos. Though, simply keep in mind to remove any watermarks and logos to maintain the Instagram algorithm happy.

Creating challenges

As mentioned earlier, the Instagram algorithm likes participating content like a pattern or challenge that other customers can take part in. After all, it’s one of many reasons behind the success of TikTok so why not apply this recipe to Instagram too?

Behind-the-scenes sneak peek

Genuine content sells. With Instagram Reels, your model can let its true personality shine to create extra real relationships with its audience. A technique that you can do is by treating your audience to a brief behind-the-scenes tour.

How is your product made? What does a typical day appear to be? Maybe you’ve acquired an order or new merchandise that you could turn into a kind of unboxing video? Not solely can or not it’s enjoyable, but it surely additionally reveals that you’ve set some time aside to contain your viewers in your model.

Ought to You Use Instagram Reels?

After Instagram Reels was first launched as Cenas at the end of 2019 in Brazil, main manufacturers have rapidly begun to use it. For instance, NBA franchises are enjoying more than 20% larger engagement with this function in comparison with Instagram Tales or posts. According to other Instagram Reels statistics, Louis Vuitton averages an unimaginable 7 million views per reel.

So, it’s fairly clear that this function can assist with engagement and development. As you may also combine purchasing content options, increasingly extra manufacturers are utilizing it to market their merchandise. What’s extra, due to Branded Content tags, it’s additionally much easier to associate with influencers to create and share branded content in a clear means. All issues considered, it’s a secure guess to say that the platform will proceed to add extra in-app instruments to make Instagram Reels even more powerful in the future.

Whereas the function is principally identical to TikTok, the kind of content that will get shared differs quite a bit. Instagram’s platform is an extra subtle model of TikTok and the content that will get shared feels extra organized, whereas TikTok’s videos at occasions feel barer.

All in all, it’s a fantastic function for influencers who already have a considerable following on the platform. Now, they don’t essentially have to begin from scratch on TikTok simply to be able to create short-form video content.

That being mentioned, depending on your audience, why not use both? In case you have a considerable following on each TikTok and Instagram, there’s nothing stopping you from taking advantage of both platforms. After all, as we’ve mentioned, it’s comparatively simple and fast to repurpose the content.


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