Publishing a video on YouTube is just the beginning. You don’t just want people to watch—you want them to stick around, join the conversation, and take action. Whether it’s subscribing, checking out your other videos, or clicking a link, engagement is key. One super simple—but often overlooked—way to guide your viewers is to pin a YouTube comment.
It might sound basic, but it’s actually a powerful tool. With a pinned comment, you can highlight important messages, promote links, answer FAQs, or even spark a conversation that drives more interaction on your video.
The best part? It takes just a few clicks to do it.
In this guide, we’ll show you exactly how to pin a YouTube comment, explain why it matters, and share a few creative tips to get the most out of it.
Let’s jump in!
What Is Pinning a YouTube Comment?
Pinning a YouTube comment means choosing one specific comment to stick to the top of your video’s comment section. It’s the first comment viewers will see, no matter how many others are posted after it.
As the video creator, you have full control over what gets pinned—it can be your own comment or someone else’s. You can also change the pinned comment anytime by simply unpinning the current one and selecting a new one.
Just a quick note: you can only pin comments on videos you’ve uploaded. If the video isn’t yours, pinning isn’t an option.
Why Should You Pin a YouTube Comment?
Pinning a YouTube comment might seem like a small action—but it can have a big impact. Since a pinned comment always appears at the very top of the comment section, it’s one of the first things your viewers will see after clicking play. That prime real estate means you’ve got a golden opportunity to guide their next move, share extra info, or spark a conversation.
Let’s be real—most YouTube users scroll through the comments while watching a video. Some even use the comment section to decide whether the video is worth watching all the way through. That’s where a pinned comment comes in handy.
Here’s why pinning a comment is such a good idea:
Share Updates or Fix Mistakes
Got an older video with outdated info? Made a small error in your content? No need to re-upload a whole new video—just pin a comment to clarify things or share updated details. It keeps your content fresh and your viewers informed.
Add Helpful Links
While the video description is a great spot for links, not everyone reads it. Pinning a comment lets you add direct links to your latest video, blog post, online store, affiliate offer, or anything else you want to promote. It’s a smart way to drive traffic without interrupting the viewing experience.
Start a Conversation or Ask a Question
Want more engagement? Try pinning a question or poll in the comments. Asking viewers for their thoughts, feedback, or suggestions can boost interaction—and give you inspiration for future videos. It makes your audience feel involved, which builds stronger connections.
What Kind of Comments Should You Pin on YouTube?
Not sure what to pin? Here are a few types of YouTube comments that work great as pinned comments—and can help boost engagement, drive traffic, or spark conversation:
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Call-to-Actions (CTAs):
Encourage your viewers to take action, like “Don’t forget to like, comment, and subscribe!” or “Click the link above to check out the product I just reviewed!” -
Questions to Start a Conversation:
Ask something that invites replies, such as “What did you think of today’s video?” or “Which part surprised you the most?” This is perfect for increasing engagement and making your audience feel heard. -
Teasers or Reactions to the Video:
Post a comment that builds curiosity or adds personality, like “That ending though 😱” or “Had way too much fun filming this one!” It sets the tone and makes viewers want to watch (or rewatch) the whole thing. -
Links to Your Website or Product:
Got something to promote? Drop a link to your store, blog, or latest offer—right where people can’t miss it. -
Links to Related Videos or Playlists:
Guide viewers to your other content by pinning a link to another video or a curated YouTube playlist. Great for keeping them on your channel longer.
How To Pin Comment on Any YouTube Video?
Pinning a comment on YouTube is super simple and only takes a few steps. Whether it’s an existing comment or one you’re writing yourself, here’s how to do it:
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Log in to YouTube and head to the video where you want to pin a comment.
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Scroll to the comments section and find the comment you’d like to pin.
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If you want to pin your own new comment, just post it first, then follow the next steps.
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Click the three dots (•••) located at the top right corner of that comment.
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Select “Pin” from the dropdown menu.
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A confirmation box will pop up asking if you’re sure you want to pin the comment. Click “Pin” again to confirm.
Once done, the comment will appear at the top of the section with the label “Pinned by [Your Channel Name]”—making it clear to all viewers that this is the highlighted comment.
Note: The steps are the same whether you’re using YouTube on desktop or the mobile app.
Can Anyone Pin a Comment on YouTube?
Not quite—only the video’s creator or channel managers can pin comments on a YouTube video. If you’re just a viewer, you won’t have the ability to pin anything.
Also, starting May 31, only verified YouTube accounts will be able to pin comments. This change is part of YouTube’s efforts to reduce spam and ensure safer interactions on the platform.
While channel owners can pin their own comments or choose to highlight a viewer’s comment, it’s usually best to pin your own. That way, you stay in control of the message, include key links, and guide the conversation in a direction that benefits your content or brand.
To sum it up
Pinning a YouTube comment might seem like a small detail, but it’s actually a smart strategy for boosting engagement, guiding viewer interaction, and making your videos more impactful.
So next time you upload a video, don’t just hit publish and walk away—drop a comment, pin it, and make the most of every view.