If you’re asking yourself, “Does Facebook tell you who viewed your video?”, the simple answer is no—you can’t see individual viewers for Facebook videos. But that doesn’t mean you’re completely in the dark. Facebook offers robust analytics and performance data that can help you understand your video’s reach, audience behavior, and overall impact.
In this 2025 guide, we’ll explore what information you can access about your video viewers, how to track performance through Facebook Insights, and where Facebook does reveal individual viewer details—like with Stories.
Can You See Who Viewed Your Facebook Videos?
As of now, Facebook does not provide a list of people who viewed a regular video post, including Reels, feed uploads, or live streams. You’ll only see total views, engagement stats, and demographic summaries—but not the names of individual viewers.
This applies to:
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Standard video posts (on profiles or pages)
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Facebook Reels
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Facebook Live (real-time metrics, no viewer list)
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Video ads (you can see performance, not who watched)
This limitation helps protect user privacy, but it can be frustrating for creators who want deeper insights into who their audience really is.
What You Can See: Facebook Video Metrics
Even though you can’t see names, Facebook does provide a detailed look at how your video performed. Through Facebook Insights or Meta Business Suite, you can track:
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Total views (3-second and 1-minute views)
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Average watch time
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Reach and impressions
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Audience retention (how long people watch before dropping off)
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Post reactions, comments, shares, and saves
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Top performing videos by reach and engagement
These analytics are available for both organic and paid content. For business pages, they can be accessed via desktop or mobile through Meta Business Suite.
For inspiration on how to create engaging content that performs well, check out these Facebook video marketing examples.
How to Access Facebook Video Insights
On Desktop:
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Visit your Facebook Page.
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In the left sidebar, click Insights → Videos.
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Choose a specific video to see performance metrics.
If you’re using Meta Business Suite:
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Go to Insights → Content → filter by video type.
On Mobile (via Meta Business Suite App):
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Open the Meta Business Suite app.
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Select your page and tap Insights.
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Choose Content and tap the video you want to review.
Pro Tip: Use “Audience Insights” to discover demographic data like age, gender, and location of people watching your content.
How to See Who Viewed Your Facebook Stories
While Facebook doesn’t let you see video viewers, Stories are the exception. You can still view who exactly watched your Facebook Stories, both on mobile and desktop.
Steps to See Story Viewers on Mobile or Desktop:
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Tap Your Story at the top of your News Feed.
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Swipe up or click Viewers at the bottom.
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You’ll see a list of people who viewed your Story—if there are any.
Note: Once the Story expires after 24 hours, you can no longer see the viewer list (only view count remains in your archive).
Are There Workarounds to See Video Viewers?
No legitimate method exists to reveal who watched your Facebook video. Some third-party apps claim to show individual viewers—but these are usually scams or violate Facebook’s terms of service. They can compromise your account security and should be avoided.
If you’re running video content for marketing or business, your best bet is to rely on Insight data to understand and grow your audience responsibly.
Facebook Reels & Video Ads: What’s Trackable?
For Facebook Reels, you get access to:
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Total plays
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Replays
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Comments and shares
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Follows gained from each Reel
For video ads, Meta Ads Manager gives you:
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ThruPlay (users who watched at least 15 seconds)
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Video Plays at 25%, 50%, 75%, 100%
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Cost per view
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Conversions (if tracking is set up)
These metrics help you optimize your video content even if you can’t pinpoint individual viewers.
How Facebook Compares to Instagram or TikTok on Viewer Transparency
Just like Facebook, Instagram and TikTok also do not show you a list of video viewers. On Instagram, you can only see who viewed your Stories. TikTok offers metrics like total views, watch time, and shares—but again, no access to individual viewer identities.
| Platform | Can You See Who Viewed Videos? | Can You See Story Viewers? |
|---|---|---|
| ❌ No | ✅ Yes | |
| ❌ No | ✅ Yes | |
| TikTok | ❌ No | ❌ No |
| YouTube | ❌ No | N/A |
This makes Facebook Stories unique in that it’s one of the few places across major platforms where you can still see who viewed your content.
Final Thoughts: Does Facebook Tell You Who Viewed Your Video?
No—Facebook doesn’t tell you who viewed your videos, but it does give you powerful tools to measure engagement, reach, and video performance through Insights and Meta Business Suite.
If you want direct viewer data, use Facebook Stories, which remains the only content format where viewer identity is visible.
Want to improve your video strategy or grow your reach on Facebook? Dive into performance analytics and focus on content that drives engagement—not just views.