How to Sell on Instagram Using Shoppable Posts (1/2)


After months of testing, Instagram introduced an enormous change to its user interface (UI) in late 2020: changing the user “Activity” tab with the “Shop” tab, the social platform’s newest transfer to be extra business-friendly to sell on Instagram.

It is a huge evolution from where the function was just a few years ago. Right now, it is infinitely simpler for customers to shop merchandise from manufacturers without ever leaving the app.

So, how exactly does the instrument work and how will you leverage it to generate income? Discover everything you should know within the sections below.

Why Your Business Ought to Sell on Instagram

Because of the Instagram shoppable posts function and other supportive instruments (like the product wishlist, product launch reminder, and purchasing stickers on Instagram Stories), customers can undergo your entire buyer’s journey, from discovery to checkout.

Example of Fenoel brand selling on Instagram with product tags

Social media platforms are sometimes seen as nice model consciousness instruments. Nevertheless, Instagram’s new integrations have made it a giant income driver.

A 2019 Facebook study revealed that 54% of respondents bought items in the meantime or someday after seeing services or products on Instagram.

Shoppable posts are marked with a clickable buying bag icon that shows the product info and the “View Products” call-to-action to go to the model’s Shop page.

Example of Material Kitchen selling on Instagram with product tags

This creates seamless expertise for the person and permits you to promote your merchandise without being too promotional.

1. Meet the eligibility standards.

There are a couple of eligibility necessities you should check off before you begin selling on Instagram. You have to:

When you meet the above necessities, comply with the steps under.

2. Add your product catalog.

Your catalog is a file that contains the merchandise you need to sell along with their info, such as pricing and description. There are two methods to add your product catalog:

  • Take the do-it-yourself route by the Facebook Business Manager by manually including the items.
  • Connect to an e-commerce platform associate, such as Shopify or BigCommerce. Discover a full record of suitable partners here.

The way to Add Your Merchandise Manually

To create a catalog by Facebook, you should first have a Facebook Business Manager account, which is different from a Business page. From there, head to the Commerce Manager and arrange your catalog.

Steps to create a catalog on Commerce Manager

This is a step-by-step guide on how one can do it.

It is essential to maintain your product catalog synced with your Instagram Page, and that your product descriptions and prices are accurate. For those who’re operating a sale or promotion, make sure to update your product catalog to replicate it.

The way to Add Your Merchandise by an Ecommerce Platform

A second technique to connect your Instagram Business Profile to a Facebook catalog is to do it by an e-commerce platform. Here are the steps utilizing two popular platforms.


Before you get began, you should have the Facebook sales channel (included in all paid Shopify plans) installed in your Shopify retailer, which creates a Shop tab on your Facebook page.

How to create a catalog on Shopify

For specific details on how one can connect your Facebook page to your Shopify account, you may view the Shopify guide right here.

As soon as you have done the above, you may easily add the Instagram Sales Channel to your Shopify retailer, which connects the merchandise from your Shopify page to your Instagram business profile.

To do that, head to your Shopify admin and click on the “+” button positioned beside the “Sales Channels” heading.

How to complete product catalog on Shopify

Next, on the “Add sales channel” dialogue, click on “Instagram” and then “Add channel.”

You will have to log into your Facebook account page to authenticate your Instagram account within the sales channel.

When the Instagram Sales Channel is installed, you may allow the function in your settings on Instagram.

Begin by opening Channel Manager in your BigCommerce account and click on “Get Started” subsequent to Facebook.

How to create catalog on BigCommerce

On the following display, confirm that you’re utilizing suitable currency, join a Facebook account (if you do not have one), review the product necessities, then click on “Get Started.”

Next, fill out your particulars on the Configuration page, together with your business’ contact email, telephone number, and the Facebook Page you need your store to appear on.

This is the entire BigCommerce guide on how one can do it.

As soon as Facebook approves your catalog, head back to Channel Manager, click on “Get Started” subsequent to Instagram, and ensure that your retailer meets the necessities.

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