Instagram shopping now helps you to make an engaging shopping experience directly from your profile. Every day, millions of Instagram users scroll down their feed to buy things they need. Do you want to sell your products on Instagram in 2022? The great information is that opening your Instagram shop is free and easy to get started!
In this post, we’ll cover the following subjects and then teach you the way to sell on Instagram:
- Why should you sell on Instagram in 2022?
- When do you need a business license to sell on Instagram?
- The right way to sell products on Instagram
Why should you sell products or services on Instagram in 2022?
Before we learn how to promote products on Instagram, let’s talk about the advantages of selling on Instagram first.
Selling your products or services on Instagram can increase your sales and skyrocket your reach.
And there are many reasons why:
- It’s the most popular app: Since Instagram is one of the hottest social media apps in the world, you will get discovered by a lot more users.
- It has an enormous user base: Users worldwide spend an average of 145 minutes (about 2 and a half hours) per day on social media. With over a billion customers globally, that’s lots of eyeballs!
- It’s an attractive social media platform: Instagram has a user-friendly platform for selling products. And it provides creators an opportunity to engage directly with their followers and build relationships. All you need to do is publish photos and videos to start promoting and selling your products.
Social media has become an effective tool that creators and entrepreneurs can use to market their products or services and get new customers.
Instagram shops allow you to curate your brand story and showcase your products to the world.
The world is at your fingertips – literally.
If you’re already selling online, you can easily sync up your existing e-commerce platforms to your Instagram catalog.
Selling on Instagram can also be useful because it:
- Allows you to target viewers in your niche by displaying your products or services to the right people
- Makes it easier for customers to purchase directly from your website or through the built-in checkout without leaving the app
- Expand brand awareness and drives traffic to your page and website
- Helps you tell a story and curate a personalized shopping experience
- Drives product discovery through your feed, stories, and videos
- Allows others to browse and learn more about your company and products
If your business isn’t on Instagram yet, maybe it’s time to think about making a profile to engage with your customers.
Already on Instagram? Awesome! You’ll be able to open your shop and start selling immediately.
As a small business or creator, it’s essential to get your products or services on as many platforms as possible.
Instagram’s shopping experience allows you to engage with your followers, discover new customers, and increase sales.
Sounds pretty great, right? But before we talk about the way to sell, let’s ensure you’re able to sell in the first place.
To use Instagram shopping you just need to meet any eligibility requirements.
Do you need a business license to start selling on Instagram?
No. You don’t need a business license to promote on Instagram, but according to Instagram’s Commerce Eligibility Requirements you need to:
- Follow Instagram’s policies
- Represent your business and domain
- Be located in a supported market
- Demonstrate trustworthiness
- Provide correct information and follow best practices
Let’s understand what each of these conditions means:
Follow Instagram’s policies
You have to follow Instagram’s Terms of Use and Community Guidelines.
Ensure you comply with all of Instagram’s policies or your commerce account could be closed.
So, before you start selling, learn to understand their policies.
Represent your business and your domain
Your professional account on Instagram has to reflect products that are already available for buying on your website.
That means you want a website before you can open your shop.
You could consider that “how can you sell on Instagram without a website?”. Well, you can’t.
You need to have a website to be eligible for Instagram shopping.
Looks like it’s time to launch your website if you haven’t already.
Instagram also asks you to verify your domain through its Domain Verification process.
Be located in a supported market
You’ll need to be physically located in one of the markets that are supported by Instagram.
Show trustworthiness
Your brand and page should be considered a trustworthy, authentic, presence.
You also need to keep a sufficient and authentic base of followers.
Check carefully your follower list to see if any questionable-looking bot accounts are following you.
If that’s the case you’ll be able to quickly remove them from your followers to show Instagram that you are trustworthy.
Provide correct information and follow best practices
Ensure your product information isn’t misleading.
The product details need to be correct and reflect what’s written on your website.
Moreover, your refund and return policies must be available too.
If everything looks good, you’re ready to start selling on Instagram in 2022.