Facebook has a vast and diverse user base with 2.82 billion daily active users. You must use Facebook Custom Audiences since not everyone fits your target client persona.

Because it’s so tragic when targeting the wrong audience for a brilliant advertisement!

Never once more. Instead, develop laser-targeted ads to reach Facebook users most likely to be attracted to your business. As a result, you can reduce your advertising expenses and increase ROI.

Keep reading for a step-by-step breakdown of identifying the right audience for your product or service.

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