Every day, Facebook Analytics platforms assist us to outline who our viewers are. In addition, they support measuring how nicely we’re monitoring them and decide what methods we should always tackle subsequent.

And, it’s a good bigger bonus to groups in SMBs or startups, if an analytics platform is free or affordable to use.

Therefore when our Analytics software is announced to sunset on June 30th, many entrepreneurs had been caught off-guard.

However, whereas Facebook’s announcement might sound a bit scary, it’d solely influence a small variety of companies.

“Although this instrument goes away, we proceed to put money into measurement merchandise that present insights and knowledge evaluation capabilities,” the quick Facebook announcement mentioned.

We will clarify why Facebook’s removing its Analytics feature, why you may not suppose to panic, and options you should use to get comparable information about your customers.

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The Facebook pixel is an extremely valuable software for monitoring business data on Facebook. Unfortunately, its effectiveness has been declining lately. However, all is not misplaced, because of the Facebook conversions API.

The Facebook conversions API is another software in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the information you need. Combined, they make it easier to correctly monitor, attribute and enhance your Facebook advertising performance.

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15% of the social media users within the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This implies the onus is on you to make consumers’ purchasing experience as seamless as possible, which brings us to Facebook Shops.

That is the latest Facebook update and, by far, the biggest jump into e-commerce after Facebook Marketplace and Shop Pages.

Shops catalogs your merchandise in collections, permitting clients to browse, save, share, and even purchase your merchandise throughout the app.

Wondering the way to set up a Facebook shop?

Let’s walk you through the advantages Shops provides, what you should create a shop, and how one can set it up.

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You’ve heard the buzz. Chatbots will change mobile apps, e-mail marketing, and customer care agents. Chatbots will reduce your costs and increase your income. They usually gonna do it all whilst you sleep.

There’s a variety of hype floating around right now about chatbots generally, and Facebook Messenger bots particularly. It’s no surprise that, in keeping with a survey by Oracle, almost companies want a chatbot in place by 2020.

Can bots actually do all the things they promise? It’s nonetheless early days. In the meantime, here are some actual-world examples and best practices to provide you a firm footing in this new landscape. Continue reading →


Here are more effective tips and practices for your Facebook Messenger marketing. Let’s check it out!

5. Earn a Very Responsive badge

The business that replies to messages in a timely manner is awarded a Very Responsive badge for their page. To earn a badge, businesses must have a response time of fewer than 15 minutes and a 90% response rate.

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Continue reading to explore the next steps to set up Facebook Messenger for your business and tips for marketing with message apps.

4. Write a greeting

A Facebook Messenger greeting is a customizable message someone receives once they open a message thread. It appears before they send their first message.

How to write a greeting on Facebook Messenger:

  1. Go to your page’s General Settings and choose Messaging.
  2. Scroll down and turn to Show a Messenger Greeting
  3. To edit the greeting, click Change.
  4. Choose Add Personalization. This way your greeting includes elements such as your customer’s name, your Facebook page link, your website, or your business phone number.
  5. When you are done, click Save.

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Facebook Messenger is now one of the most essential messaging apps that allow brands to connect with their customers all over the world. According to research from Facebook, businesses exchange more than 20 billion messages with people on Messenger monthly. People prefer using messages to connect with business than calling or sending emails.

However, messaging apps are not only supported tools. Many brands have taken benefits of using Facebook Messenger marketing strategies, from building brands’ awareness to securing sales.

Here is such a complete guide on how to use Facebook Messenger for your business. In this post, we also provide you with tons of effective tips and practices for your next Facebook Messenger marketing campaign.

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